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Hi, the design is good! Try switching your first "get started" button with a "learn more" button that moves them down the page to your "learn more" section where you take them through your two-step...

I don't think you should spend money for a website at first. Maybe in three months after you've seen some calls, you can go ahead and buy a domain name and have a website built. But for now, stick...

I use a free program called to winSCP. I prefer to Firefox and it does have an option for editing files and then immediately pushing changes back to the server.

With respect, I think you are doing yourself a disservice by immediately focusing on the bank as the primary loan source.

The first place you should look as the business itself – specifically,...

It sounds like you have a territory rights issue. Put together a plan for what territories each of your retailers have shared or exclusive rights to. Treat your co-ops either in the same league, or...

If you want your business name to work for you, as in encourage more attention from your target audience, it should imply some amount of unique benefit. Take a plumber for example: Joe's plumbing...

Agree with John, arbitrary markup formulas don't get to the heart of the matter, which is what the customer will pay.

EBay testing is always an option, although results can be erratic from...

See if you can get your customers to pay upfront until you feel comfortable extending payment terms. Depending on your industry it may or may not be seen as acceptable.

Docusign is a good company with an excellent interface and document exchange system.

As far as additional offerings:

Can you learn to do free audits? For home theater and entertainment systems, security systems, reducing energy expenses, etc. If they like your report guess who...

You have the perfect story to do cross-country interview. Find other business owners in noncompetitive parts of the country that you can interview over the phone, perhaps in exchange for $50 donated...

I would figure out your unique value proposition first, then create a positioning statement that takes your value and positions it as unique against the competitive landscape. From there I would...

if you are willing to go the informal route I can recommend the personal MBA (The Personal MBA - Master the Art of Business). I have some good stuff on my website also for starting entrepreneurs.

I suppose we'll have to agree to disagree. Having a deep background in the technical aspects of the business is an asset, not a liability, if the writer uses it appropriately. I've hired copywriters...

I'm looking forward to an expansion of inventory in the display ad market Place. Also, innovated new advertising methods such as retargeting or contextual link ads will only continue to grow as those...

As long as there will be different stages in the buying process, such as awareness, engagement, interest, there will be a sales funnel of some type. the sales funnel reflects the inherent psychology...

A marketing agent that doesn't work for an agency is actually a marketing consultant. There are a lot of small businesses who could benefit from the advice of an experienced consultants on matters...

Most of these brandvertising things we find unique today, are forgotten tomorrow.

Old Spice has had slew of funny and unique ads... yet sales have not increased. At the
end of the day one will...

Newspaper classifieds have been effective for us as a lead generation effort. For example, if you owne a pet store, you might run a classified ad for a free animal testing service of some kind. Or a...

EDDM Mailers can be greatly subsidized by looking for complementary, noncompetitive businesses to share a mail piece with. For example, if you're a real estate agent, you would add value to the piece...

As people we are always looking for trust signals. By spending money on advertising to show your brand, it is implied that you were a big player with a big reputation at stake. Spending the money...

Research is absolutely critical, the foundation upon which everything else rests.

Gary Bencivenga, considered to be the best living copywriter before his retirement a few years ago, said 40% of...

Lies! Lies! Lies! By Gary Bencivenga, as he taps into the inherent distrust of high net worth individuals against Wall Street and the political establishment. He communicates in a way that resonates...

I suggest looking into the freemium model. You already have the free tier, now think how you can add new services, or stratify current service offerings to get into a paid plan. The ideal setup is to...

Any time you use words to persuade, you are writing a form of sales copy. In my opinion it is in the top five skills a businessman can learn. Without knowing this skillset you're unable to deliver...