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You need to develop relationships with your customer base.

Yes and that can be done on fb.
I build relationships online and offline face to face.

Rachel Miller teaches marketing how to get organic likes, fans, buyers, and impact. I am going to be one of her customers soon for her program. It is about the algorithms too and not the ads.

I use fb alot for business and it works well for me. It depends what type of business. I prefer linkedin. However it depends on B2B or B2C.