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Ann I agree it's harder to track when you aren't selling directly online. It's still possible offline though. You have to be a little more creative and also understand you probably can't measure...

Pete let me toss out some numbers to give you some ideas on how you might improve things. I'm going to keep the numbers simple to keep the math simple.

Let's assume you're getting 10 clicks a day...

Sorry to hear you didn't have great results Pete. Odds are either the AdWords account needs some tweaking or your site does. Did the ads send a decent amount of traffic to the site? It's hard to know...

And Steve I do realize you were basing the 2 cent thing on what Ann had said about how many ads she sees. If there aren't any ads then yes, you wouldn't be paying much for yours. I figured there...

You're assuming the ads will only cost 2 cents a click. For something as generic as furniture I suspect they'll cost more. I used Google's Ad preview tool, which lets you run a search as though you...

Yes, but using a general term like antique or furniture will also have you throwing away money. It'll be more traffic, but it's likely too wide a net. Furniture doesn't distinguish new from antique...

Ann don't worry about tossing out the coupon. Google sends them out all the time. I think I get one every couple of months or so in the mail. I'm sure they'll send you another.

As far as being...