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    You should have targeted content on your site...

    But you can't get back links without good design and content. Self linking and manual link manipulation doesn't carry much weight anymore. Chicken/Egg scenario except in this instance quality of...
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    To answer your original question ("What helps you...

    To answer your original question ("What helps you rank..."), check out this infographic from Moz. TL;DR: the first two factors are backlinks, the next is content and keywords.
  3. Google wants its users to have great experience....

    Google wants its users to have great experience. So a lot of the Rules Of SEO are shaped by users' browsing habits. Like when someone hits your page, they quickly scan the header text, the first...
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