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I think a corollary of that is that you're often going to need different selling approaches even for traffic from the same channel.

Even beyond your example of searching and landing on different...

It is a good point about having different landing pages for different types of traffic. You can also have your pages create dynamic messages depending on the traffic source.

@Dan. I have to...

Ann my comments above weren't directed at you. They were just general statements directed at no one in particular. I wasn't suggesting you had or hadn't hired marketers or anyone else. Sorry if it...

I would bet that the people Ann objects to are not listening to her and really learning about her market. Instead, they are trying to give her advice that is not tailored to her needs. If that is the...

nless you were a specialist there is no way you would know the market i am in and what works in that market

Actually that's not true at all. People are people. There are things that apply to...

David, I completely agree. It's why I always put in time on my own to research the problem I'm hiring the expert to solve. If I felt a doctor was giving me poor advice I'd seek a second opinion and...

but if they insisted i would find someone else

Out of curiosity if a doctor did the same thing and insisted his or her diagnosis was the correct one even if you thought something else was wrong,...

I think this thread sells you personally, but I also think it helps sell the industry as a whole. It's able to do both. The content of your original post sheds a light on why copyrighting is...

There is a place to sell people on your industry. It's generally not on your site, since you are likely preaching to the choir. I can see where you'd have content about it deeper inside your site,...

Great point Dan and I completely agree. I think people do that in part because they haven't figured out why someone should specifically hire them over the competition so they focus on the benefits of...