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I think "selling the industry" can make sense, depending on how the visitor reaches your page.

With the example of pet boarding, if a user comes to you through Google, then yeah - chances are he's...

i do thnk the online marketers are all over the place in theories and probably abilities...there are an awful lot out there fishing for business....

I do agree with this.

Marketing...

my connection with marketers has been the local newspapers and the local radio and the billboard company who has billboards in my area......i dont have much choice about who they...

That is so true, sadly!

Truthfully, I don't think it's sad - it's normal. I'm not talking about a "readin / ritin / rithmatic" sense. That's an entirely different argument.

I'm talking about...

Oh and I should say I only said Hire on the assumption that you don't have the time or inclination to learn how to do it well yourself. Copywriting is very formulaic and not difficult, but it takes...

A good place to sell your industry is offsite. Places like here. I'll use Dan as an example. In fact this thread is a good example. Dan started a thread with an observation about the copy on many...

his insight to me is not dwelling on the general bla bla bla about antiques or rehabbing,shes THERE already ,,but rather to sell her about us and get her to make the trip....
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I talk about this web copy mistake on these forums sometimes, I mention it on my website, and I wrote about it in both books. But I never made a post about it, so here goes...

Don't waste valuable...