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    As a general rule of thumb, having a guarantee...

    Hi All,

    I am on the verge of opening an website that provides information. The site will be a membership site, so to get access to all the information, they will need to pay an annual fee ($47)
    ...
  2. Copywriting is salesmanship in print. Nothing...

    I don't mean to offend anyone in this industry but based on what I've read (online not in books) about copywriting, it seems to be coming up with slogans and catch phrases. Am I close or am I dead...
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    The single greatest measure of an ad's success is...

    The question in the title has been wandering around my head for a while and I thought I'd throw it out and see what you guys thought about it. To me, good writing is pretty subjective. I know...
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    My favorite is the ad by Gary Bencivenga with the...

    My favorite is the ad by Gary Bencivenga with the headline "Do you make these mistakes in job interviews?" It's a superb piece. It can be found at swiped.co if you wanted to see it as well.
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    It's worth signing up for Lawrence bernstein's...

    It's worth signing up for Lawrence bernstein's ultimate online swipe file. It has all the recent direct mail control packages organized by market with a focus on the world's largest mailers. It's a...
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    That's essentially what many already-successful...

    That's essentially what many already-successful books on marketing and copywriting contain. It would seem there is indeed a market for it.
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    It's worth spending more time on writing your...

    It's worth spending more time on writing your headline. How to write an effective headline is quite a broad topic; one worth hours of study due to the results you'll secure. As a short-cut though,...
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    Check out John Carlton's "the Freelance Course."...

    Hello all... My name is Chris and am aspiring to freelance as a copywriter. Looking to connect and network with other copywriters. And advice on getting started? Looking forward to your feedback and...
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    Great advice. The crowd that is interested in...

    For that type of business I'd recommend a steady, maybe once a week, or every 2 weeks, nice residential flyer or cheap paper like the super markets do, or door hanger with your weekly deals and...
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    You've already had some great responses above....

    You've already had some great responses above. So, I'll just add in something extra to consider for the future. Once you get more clients, put systems in place immediately for continuing to bring in...
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