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  1. Biggest and easiest mistake to make is assuming...

    Biggest and easiest mistake to make is assuming that since you get it, others will. You have to assume people online are clueless. If you want them to click a button you have almost have an arrow...
  2. Why you need to reduce the amount of clicks on your website

    These days when we talk about design or review an ecommerce website with feedback, someone almost always mentions that there are too many steps to get to the point.
    I have this fight all the time...
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