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Whoever told you to not do Adwords "if your website is done correctly" is ridiculous. Google Adwords is exactly how you grow your business effectively online (of course if it is done correctly).
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Laura, I am on online marketer and I see that people in the online word desperately need help with their copy... especially copy that sells. You should sign up for websites like Elance.com and...

Using Google Adwords is like investing in the stock market - you can earn or lose a lot of money depending on how well you do it. Google used to say "start advertising in 5 min or less" but the truth...