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    Why does awareness marketing work?

    As I read more about marketing, I've begun to question why awareness marketing works. Why does merely knowing about a product or service increase the chances a person will buy it? Is it not more...
  2. Update on me

    Yes, Vangough, I am still very serious about copywriting. I have a bio and portfolio on the writing team page of cbscreative.com. I have added the link in the home page on my profile.
  3. Thanks

    EBrooks, thanks for your input. I really appreciate it.
  4. Thank you everyone!

    Thanks everyone, and keep those answers coming. I learn something as each poster puts a new twist on it.

    I think KristineS you spelled out the heart of the matter -- that the channel a business...
  5. What place does traditonal marketing have in modern advertising?

    As I'm sure you are aware, many have debated the future of traditional marketing, whether or not it is dead. I believe traditional marketing will always have a "place," but I'm wondering just what is...
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    Print, like verbal or electronic or etched stone,...

    Print, like verbal or electronic or etched stone, is just a channel for communication. It is used by those who want to use it. Everyone uses something because they consider it either useful, the only...
  7. Thank you everyone. Yours answers have been most...

    Thank you everyone. Yours answers have been most helpful as I consider copywriting. I am assuming many of you do your copywriting full time (although most of it is probably not copywriting, but...
  8. Thanks everyone. You all have been confirming...

    Thanks everyone. You all have been confirming what I have been thinking about these things. Thanks KristineS for the website recommendation. Have you got any gigs through Media Bistro? I'd be...
  9. Thanks vangogh! As for your question, I am...

    Thanks vangogh!

    As for your question, I am thinking I might like to work for myself some day, but I need experience first. I'm wondering where copywriters break into the industry. It seems to me...
  10. How to get started in the copywriting industry?

    Hello everyone,

    I am new the forums but I am enjoying everything I’m learning here. Everyone is so helpful. My father is Steve Chittenden, who you all know as cbscreative. In addition to the fine...
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