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VG, you're right about all of your comments. The concept described in the article was not about rushing through and putting out a poor product, nor was the alternative waiting and putting up a...

Kristine, I agree there is a big difference. Certainly with an e-commerce site it needs to be fairly complete and bug free.

On the other hand, unless you are doing a big marketing push, the...

I would rather take my time to make sure it is amazing when it launches rather than half incomplete.

That's usually been my preference, too, but there is an article on the cover of the October...

no, they are too small to put more effort into...i dont want to use those.....
. i need to find something a bit bigger and more general....if its even out there....
its so subtle ...

Thank you. Now I understand, but I have a follow-up question. Let's say your key words are pretty expensive. Will you get usable information if you bid somewhat low or do you have to bid high...

I'm a little confused still. What does using PPC tell you that something like Google's keyword tool or Wordtracker do not?

Interesting article. Thanks vangogh.

I also read many of the comments. The discussion in the comments regarding running PPC to help determine which keywords to use in the SEO campaign was...