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    Over the weekend Seth Godin published a post...

    Over the weekend Seth Godin published a post titled, When "minimal viable product" doesn't work that fits this discussion. He's talking more about software than a website, but I think his points...
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    Funny. I completely missed the link to the...

    Funny. I completely missed the link to the article. I was mainly responding to your and Kristine's post.

    I agree that somewhere in the middle is the right approach. You definitely need to have a...
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    On the other hand if no one is really seeing it...

    On the other hand if no one is really seeing it that first month, the delay to make it better probably doesn't hurt. I think there are a number of factors involved. How important is it to get to...
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    I'm the same way. Not that I always end up with...

    I would rather take my time to make sure it is amazing when it launches rather than half incomplete.

    I'm the same way. Not that I always end up with something amazing, but that I do my best to try...
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    I like the term "phrase pyramid" and building...

    I like the term "phrase pyramid" and building things one brick at a time. It's a good analogy.

    With ranking for keywords some of it comes down to how much of an authority search engines see your...
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    Yep again. I also add new content based on the...

    Yep again. I also add new content based on the phrases driving traffic to my site. If you look at all the keyword phrases sender you traffic you can easily see themes and if you ranking for some...
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    True. People might also visit your locale or have...

    True. People might also visit your locale or have friends or relatives living there. It makes sense for a local business to focus more on local marketing, but that doesn't mean they should ignore a...
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    People who are local to a specific town are still...

    local businesses won't really profit from online marketing as they are only able to sell their services to people in that town.

    People who are local to a specific town are still online so online...
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    Yep. It's not as easy as many people think. Most...

    Yep. It's not as easy as many people think. Most brainstorm a list of 50 or so words and phrases and think their keyword research is done, when in reality it's just beginning.
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    Sure. I'll take a read. I knew the article I...

    Sure. I'll take a read. I knew the article I linked to didn't quite mention the same keywords, but it did seem similar enough to ask.
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    @Deniz - Was this the article...

    @Deniz - Was this the article you read? It mentions dog kennels and not dog beds, but I think it's talking about the same basic thing you mean. Part of me is thinking there was another similar...
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    I don't think there's a specific rule against a...

    I don't think there's a specific rule against a single landing page (though don't hold me to that). However, I would think Google would see your businesses in a better light if there's more of a...
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    Pretty much. And the reality is it doesn't have...

    Pretty much. And the reality is it doesn't have to be hard to do or take a lot of time either. It has to be set up initially. In Ann's case that would mean moving her blog to the same domain as her...
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    There are no magic words. That's the whole point....

    i will still be looking for the magic words for my target customers.

    There are no magic words. That's the whole point.


    and i will be doing it on facebook

    Good for Facebook then. Not so...
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    Nice explanation David. That's exactly what I was...

    Nice explanation David. That's exactly what I was trying to say. Often the more generic keywords are done by people looking for information and are earlier in the buying cycle. It's quite possible...
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    I'm not sure which site you mean. There are some...

    I'm not sure which site you mean. There are some tools I know where you type a keyword or phrase along with a domain and the tool tells you where the domain ranks for the phrase. The tools are...
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    The bigger and more general keywords probably...

    The bigger and more general keywords probably aren't going to help you because they also come with much greater competition. Unless you have a lot of money to hire someone to do your seo or pay for...
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    They'll always be all over the place. That's why...

    the searches are all over the place

    They'll always be all over the place. That's why the research is important. The keywords you're seeing people are finding you for are probably good ones to...
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    I like when I have arrangements like that too....

    I like when I have arrangements like that too. Sometimes my client will be the marketing agency or another designer or developer. They just send me the work and I do it and they handle all the client...
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    Yeah, we're probably just going back and forth...

    Note, I said I didn't like the word sandboxing and preferred "settling" which is exactly what you describe.

    Yeah, we're probably just going back and forth about semantics. Either way whether you...
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    Yep. I think I so. You're suggesting the less...

    Yep. I think I so. You're suggesting the less expensive keywords to make sure you at least know enough not to break the bank in a few days and also because you think Google needs a couple of weeks...
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    Bill do you mean optimizing the keywords for...

    You might even want to start with some less expensive keywords at first and let the ads settle and then in a week or two add some more expensive keywords.

    Bill do you mean optimizing the keywords...
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    @David - It depends how quickly you want to...

    @David - It depends how quickly you want to collect the information. The more you're willing to bid the better your ad ranks and the quicker you'll get results. However you don't have to bid for...
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    It lets you collect real data. All the keyword...

    What does using PPC tell you that something like Google's keyword tool or Wordtracker do not?

    It lets you collect real data. All the keyword tools extrapolate data from a small set of sources....
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    You have to go beyond the obvious keywords. The...

    You have to go beyond the obvious keywords. The obvious list is your starting point. Perhaps the most important thing to understand about keywords is not everyone will use the same words to search...
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