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Just to report back for all your help:

In the end, I decided to leave things much as they were. I would have changed to more seo-oriented anchor text in other circumstances but this was a special...

Frederick I think I understand the question you're asking, though let me know if I have this wrong. You're concerned that if you use the anchor text "business coach" on a page you aren't optimizing...

To answer your original question, no using "read more" is not going to hurt you for interlinking. If you can use an anchor text, then by all means, but no need to force it if it's not natural....

...I don't think you need as many variations of similar terms. Google is smart these days. If you are optimizing for "Life Coach" that should be sufficient. If "Life Coaching" just happens to be...

Confused. Are you saying that you are using "Business Coach" as the anchor text for other pages as well? ...No, no - of course not!

Okay, let me put aside any attempt to be brief and so be more...

You should just use words naturally as you need. It's only a factor if you are trying to SEO (bring up in the serps by linking heavily to it) multiple pages with the same keywords (anchor text...

...I've come across some claims that "click here" or "read more" will get more clicks since the call to action is so direct. Also you don't necessarily want ever link pointing to a page to contain...

The anchor text used for link is very important for SEO. It is what most search engines use to classify a link...I am aware of the importance of anchor text for the seo of the target page. I am also...

Hi Spider, You have a very interesting website... Thanks for your comments, Jo Ellen. Interesting and valuable to see the thought process of a person other than a designer. Let me explain my...

...Not sure if that's what you were asking or not.Well, no, not really. I was not looking for specific instructions, although your guidance is appreciated - I was asking more for a philosophical or...

Good points, both. I like the "read more about whatever it is" idea - it gives the reader-centric "read more" and the target seo-centric anchor, but it leaves out the negative potential of watering...

How important do you think anchor text is and in what regard?

I notice that my main site's new homepage comprises of five exit points to various aspects of what I offer - 4 pages within the main...