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Not having a past in HR might actually help. Means you'll be able to come up with something original that doesnt follow the same dull structure - I think I read that recruiters spend an average of 12...

I'd sidestep the race to the bottom on freelance sites and get networking in the real world as much as possible. Attend local Chamber of Commerce events, Meetups and send a letter (not an email) to...

Hi Chris,

Do you have any agency experience or starting from scratch? I taught myself from reading all the books and practicing, but if I were to start again I'd take an online course or work in...

Guest posting! I've spent the last few years trying to build links the black hat way and reached the decision it was all a waste of time and money. I think it can be done with Ultimate Demon, GSA etc...

Whats your target market? You might be better off visiting specific forums focused on that industry, answering questions and building your exposure. Also, start a blog and link to your posts in...

Check out 'Start with Why' by Simon Sinek. He also did a TED talk on the subject. He references many of the brands you mention and says that their success lies in the deeper reason they exist beyond...

I recommend putting together a 'hit list' of journalists, bloggers and influential people in your industry. Make sure your press release gives them an interesting hook or angle they can run with and...