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  1. It can be one element. It's not the whole kit and...

    All true but in 2016 it's all about social signals. I've seen people outrank older businesses and new websites get on top in a day from thousands of social signals.
    It's a stupid trend, but that's...
  2. No it's not. It's all about targeting. Arbitrary...

    Popularity means more money as well. Because here statistic laws begin to work. And if you have 1000 visitors per day than the possibility of their conversion is higher than if you have 10 or 100...
  3. People need to read that part multiple times....

    If SEO is done right and the website is promoted for the right keywords, then yes the SEO will increase sales. If the website is not optimized and sales ready ( I guess I should say a new term SALE...
  4. 1. Everybody can't be #1. Sometimes you'll NEVER...

    1. Everybody can't be #1. Sometimes you'll NEVER rank high and you need to realize when those times are based on the resources you have available to you.
    2. You don't have to be #1 to increase...
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