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    Yep, that's the full name of the book.

    Yep, that's the full name of the book.
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    RR151, sounds like you've been reading up on Dan...

    RR151, sounds like you've been reading up on Dan Kennedy's No B.S Grassroots Marketing book!

    Stephanie, did you get that book yet?!!!
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    Even if your losing a little money by bringing...

    Even if your losing a little money by bringing customers in, you need to look at the LTV (Lifetime Value) of a customer. If the coupon brings them in and then continue to come in every day for their...
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    Hey Stephanie, Yep, I'm a huge fan of direct...

    Hey Stephanie,

    Yep, I'm a huge fan of direct mail and 3D/lumpy mail.

    You don't have to send a cup of coffee, but you could send a little pouch with coffee in it, in an envelope to make it...
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