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    My thought that if you're a coffee shop, people...

    My thought that if you're a coffee shop, people are coming for the coffee more than the pastries. If you're a pastry shop, people will be coming for that.

    So you need to excel with the one people...
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    4,678

    When they have a new store in an areas, yeah,...

    When they have a new store in an areas, yeah, they'll go the coupon route for a few weeks to increase awareness of their presence. But they have a brand, so they don't have to climb that hurdle that...
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