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I'm glad that you liked my terminology and analogy. Sometimes it's easy to forget how it might take some time to develop websites because of the instantaneous way that the Internet operates.

One...

That's a great tactic. Sort of like building a "phrase pyramid" of sorts. I think that a solid on-page focus that offers other related resources is another good way of building up a solid foundation...

Or you might add new products and services that extend your keywords, too. I think that personalized search makes it much harder to judge results on KW rankings because not everyone is seeing the...

..and extending your reach might also attract customers from other places that are within driving distance in the case of a "bricks and mortar" store. I know many people are willing to get in their...