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    I talked to my father about it yesterday and he...

    I talked to my father about it yesterday and he agrees that we advertising has changed, but is afraid of getting away from the phone book because he thinks it could hurt business. I recommended maybe...
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    I went to yellow pages and searched for the...

    I went to yellow pages and searched for the company that we are in an area that we do a lot of work and we our 38 on the list, so we are not highly ranked at all.
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    The phone book ad does have a separate number...

    The phone book ad does have a separate number that is tracked, but our website uses the same code as well. That's how the generate their reports. But the problem I have with those numbers are they...
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    It's a family business, my father and sister are...

    It's a family business, my father and sister are the other two involved. They have had a full page ad for a long time and are stubborn about changing things. My sister buys into the fake result that...
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    phone book ad.

    Hello, our business has a full page phone book ad in our local phone book. This cost us some here around 15,000 annually just for this af alone. I personally think that it's ineffective and we could...
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