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Agree completely. Don't use dashes in your URL.

I've always thought PhotoFiltre is great little program for simple photo edits.

It's freeware--no downloads with a catch or hidden monthly charges. And it's easy to use....unlike Gimp.
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After that you're going to need a solid marketing/advertising plan to promote your product and bring traffic to your website. This can take anywhere from months to never. eCommerce is hard. Whatever...