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    I think I have all that covered pretty well. But...

    Hello, just going off of what you’re saying I would recommend the following...

    • Update your site, keep it modern, fast and clean
    • Keep up to date with Google’s updates
    • Make sure your site is...
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    Need Advertising Ideas

    I am looking for just what sort of advertising I should be doing. My site is about 20 years old and sell medieval items like weapons, armor, clothing, jewelry.... Sales were down last year and...
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    It must be a difficult question. I tried live...

    Found this from Google Merchant center
    https://support.google.com/merchants/answer/6150004?hl=en

    I don't know anything about this specifically, but when in doubt I just pick up the phone and...
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    Google Shopping Dangerous products policy

    I sell medieval items which include various weapons like swords and axes. It appears that google has rules against these items, but google shopping is loaded with swords. I've avoided putting any...
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    Do you have a link to a good guide for...

    The only way to know is to try. Why not pick one place, say Facebook, and spend a few months working on the ad. Put an ad out and then measure the results and based on the results adjust the ad...
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    Paid advertising

    I'm trying to figure out if I should be doing some paid advertising. My company has been growing at about 10% per year. Revenue is about 80% organic, 15% direct and the rest from email newsletter,...
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    Thanks. Is there any legal reason to have any of...

    I try to keep as little paper as possible. We print our invoices to a PDF file. Most of our clients still get mailed paper invoices, so we print those and mail them. For clients who prefer invoices...
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    Paper trail order records

    How much do you keep actually printed on paper? Right now for each order I print the quickbooks order, invoice from website, and record of payment from PayPal. It is becoming very cumbersome. Is...
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    Retail business. I sell collectibles. The value...

    What kind of business are you into? Loyalty programs usually only work out if you're in B2C and dealing with high value goods.

    Retail business. I sell collectibles. The value has a pretty big...
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    loyalty programs

    I'm curious if anyone has experience with loyalty programs. I'm trying to get my business to the next level and this seems like it would be a good idea. But it's only good if it really gets me more...
  11. Thread: SSL with EV?

    by brain357
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    I do use paypal payments pro for all my...

    It's the highest level of SSL ( or TLS). If you are processing payments on site then you should get the EV.
    If you're using something like Pay Pal, it actually processes through it's own secure...
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    Image size ecommerce

    I've been debating what size images I should use on my ecommerce site. Don't want to slow my site down. Last few images I did were made to be 5x5" at 72 pixel/inch. Most of them would be 8-10kb...
  13. Thread: SSL with EV?

    by brain357
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    It is for ecommerce. Does EV really make...

    What kind of website do you have? What's your reason for having an SSL (or TLS) ? If it's just to satisfy Google, then you're set. If you're running an eCommerce site or a site that takes in any kind...
  14. Thread: SSL with EV?

    by brain357
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    SSL with EV?

    I'm curious. My website does not currently use EV. Are there any great benefits to using it vs regular SSL? On google chrome my site has a green secure padlock. I noticed on microsoft edge it...
  15. That is interesting to hear. I've avoided...

    That is interesting to hear. I've avoided selling on there for that reason. They will know your most popular items.



    We've used them all in the past, each has positives. Consider creating a...
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    No, I'm trying to determine what would be best...

    Are you asking where to find those kinds of graphics? Search out free shield icons or vectors and I'm sure you'll see plenty. Make sure whichever you chose is free to use and that you're aren't...
  17. Thread: Bigcommerce

    by brain357
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    Bigcommerce

    Just wanted to post my experience with Bigcommerce. I have been in business for over 17 years. Started with just a html site I created using paypal buttons to buy. Like 6 years ago I decided I...
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    Return Policy Logo

    I want to add a logo on my site stating my return policy to make it more easy to find. I have a return policy which is a 30 day return policy. Return an item in unused condition for any reason...
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    Yes I do. That is where I get my info.

    That's way too broad.

    First, you need to eliminate bot traffic. In my experience, usually more than half of the reported traffic to a site is bots. You don't care about the bots, so you need to...
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    I'm still taking in all the great points made so...

    I'm still taking in all the great points made so far but have what I think is a related question.

    Today has been a great sales day. My conversion rate for all traffic and all sales is 2.0% today...
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    Great points, thanks. Will clicking bot...

    That's way too broad.

    First, you need to eliminate bot traffic. In my experience, usually more than half of the reported traffic to a site is bots. You don't care about the bots, so you need to...
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    Sorry, all traffic vs total sales.

    Conversion rates of what?
    Ads vs. sales?
    Website traffic vs. sales?
    Foot traffic?
    Abandoned carts?
    Newsletters?
    Social media?

    Conversion rate is a very general term that could measure a...
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    From what I have read I was thinking 2-3% was...

    Conversion will vary depending upon whether the store is quite niche or whether it is more mainstream. Given that yours is quite niche I would expect around 2-3%. It may also depend on where the...
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    Conversion Rates

    I'm curious what conversion rates others have with their stores. Mine seems pretty low from what I have read and hovers around .8-.9. I sell a variety of items with prices ranging from $1 to $1500....
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    Checking for fraud

    Last year I had a lot of fraud orders so I'm a bit shy this year. One frauder placed 3 big orders last year before I got a chargeback. Then in January I got a chargeback from a December order. ...
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