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We do not have a blog yet as we are too busy. The launch of our product is only in the Beta stages. Anyone that was to play around with it are more than welcome to do so. If you share files with others and yourselves have a look at the Facebook page posted above! :)
I agree Ken, keyword research is hard. Do you know any good practices for spying on competitor keywords?
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Well you can always view your competitors Meta Data. DO NOT COPY IT WORD FOR WORD THOUGH. You can use it to see where the opportunities are.
If you use Firefox, go to TOOLS > Web Developer > Page Source or just hit "CTRL + U "
Go through the code and look for Meta Title, Meta Description and Meta Keywords!
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1) Use google's keyword tool. It's free and the best.
2) Go dumpster diving and experiment. Constantly do A/B testing and see what works then funnel your resources into those phrases/keywords.
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Long Tail Key Words seems to be the best bang for the buck.
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Some great advice here. I have put in my diary to do some of these SEO techniques. In a month or two I hope to have a lot more useful statistics to play with. Thx guys.
Any more tips and hints are appreciated. I hope others are learning like I am.
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In order to figure out which keywords you should be targeting, you want to get an understanding both of the amount of traffic and the level of competition for each potential keyword. Going after the keywords with the most traffic frequently does not make sense because competition is too high. There is a metric that you can calculate fairly simply called the Keywords Efficiency Index (KEI) that takes into account both factors.
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If you are not doing spam; you don’t need to worry about update. I have seen many sites which has improve site ranking.
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Do better keyword research and find the best keyword for your business. Start your campaign with small amount and if you want to be in the top for all your keywords than my advice is that divide the keywords in groups by similarity. Create specific ad group for group of keywords and create ads which are easy and most relevant to your keywords. If your ad is perfect and if you rank top for the keywords than you will get chance to optimize your keywords for better conversation rate.
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I bet the recent updates have intimidate those new to SEO (I know I certainly felt that way). But after some research I realized the best way to avoid ever being hurt by future updates is to not be spammy and always provide worthwhile content.
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My tip to anyone who is considering Adwords, but isn't a specialist is to find someone who is. I can't tell you how many business owners I come across that say they've tried Adwords, but it didn't work for them. It's because Adwords is such a complicated platform that it really takes a pro to maximize results.