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Thread: Should I be nervous?????

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    Quote Originally Posted by mscuasay View Post
    If you will be developing in Wordpress, I suggest looking into DesktopServer which allows you to host the WP site locally while you develop. You can maintain however many versions you need. You can deploy straight from your local to production when you're ready. It does work with Dreamweaver but I have not tried that feature. If you can, build out the full site with the same URLs as before. Deploy to staging once the new site is a complete mirror of the old such as the metadata. Run an SEO audit on the staging site to catch errors and make corrections before going into live production. Fix and improve. Test on staging again.

    Perhaps, you can install WP as a subdomain or a completely new domain for use as a test/staging area. Specify in your robots.txt file to not crawl through it. Set a site or directory password to limit access.

    Google will be changing their search algorithm this July. Google says that the change won't affect a lot of sites only the slowest. However, any change is bound to affect page ranking in some manner.

    Just some ideas I hope may help.
    Personally I prefer the subdomain to "production domain" method. As it verifies that your test website will act similar to your live version given that they would be in similar conditions.

    As most providers allow you to create at least one subdomain in addition to your main domain this shouldn't occur any additional expenses. Unless your "production" website is almost at "full tilt" and/or your test website still need to "idle" some server resources.

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    updating your site shouldn't have negative effects on traffic at all. In fact it should be quite the opposite. BUT.... if the majority of your business is repeat customers we often find that the change in topography can create a bit of churn. 80% though? Any other insights you can add to this?

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    Mr. Badger

    With all due respect, a 3:46 minute video, I'm in an industry of mechanical marvels and machines as are you. People, especially newer brands of people simply don't have the attention span for something that long. I'd get your product video down to 30-40 seconds and have it play as soon as the home page comes up. The static shots of the internals can be added to text regarding the quality of it's construction. As a potential customer I'd want to see it starting, loading the straw, shooting the straw and the distance it can deliver it. In your text are things like motor spec's, fuel capacity, run time, maintenance required, parts availability, dry weight etc...

    I want to see and hear that machine working immediately, loop your video clip so your customer doesn't have to button anything until they are ready to buy it. I'd go a step further and post your base price, people want to know what something costs and they want to know it now! That's my two cents worth, from an old photo/video guy. FYI, a video shot with a High Def camera rather than a cell phone is a far more appealing image (use a tripod). Also an under-bed of audio "Calling to Action" message while the video is playing wouldn't be a bad idea either.

    For what it's worth.
    PolarBearBob

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    Quote Originally Posted by CenterStageSocial View Post
    updating your site shouldn't have negative effects on traffic at all. In fact it should be quite the opposite.
    Actually, if you're changing copy, page titles, SEO, and taking away or adding new pages and URLs it certainly will have an affect on your traffic. New copy gets re indexed, removed pages fall by the wayside taking any traffic with them, and possibly creating 404 errors for the old links that haven't fallen off or redirected.

    The good news is that the new content does get indexed and if the changes have been for the better you should improve upon things. Not merely stay the same.

    If all you're doing is updating copy on existing pages, it should''t have much negative affect at all. Not sure of the percentage, but as long as you're not changing MOST of the copy to completely different copy, you should be fine.

    Quote Originally Posted by PolarBearBob View Post
    Mr. Badger

    With all due respect, a 3:46 minute video, I'm in an industry of mechanical marvels and machines as are you. People, especially newer brands of people simply don't have the attention span for something that long. I'd get your product video down to 30-40 seconds and have it play as soon as the home page comes up.

    I agree that is too long for a video that's supposed to get to the point. I disagree with auto play. People hate that and back out of sites that have sound coming from them and some browsers are now blocking auto play videos altogether.
    About Me | WordPress Websites | WordPress Support Services | Usability Reviews

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    Mr. Badger

    With all due respect, a 3:46 minute video, I'm in an industry of mechanical marvels and machines as are you. People, especially newer brands of people simply don't have the attention span for something that long. I'd get your product video down to 30-40 seconds and have it play as soon as the home page comes up. The static shots of the internals can be added to text regarding the quality of it's construction. As a potential customer I'd want to see it starting, loading the straw, shooting the straw and the distance it can deliver it. In your text are things like motor spec's, fuel capacity, run time, maintenance required, parts availability, dry weight etc...

    I want to see and hear that machine working immediately, loop your video clip so your customer doesn't have to button anything until they are ready to buy it. I'd go a step further and post your base price, people want to know what something costs and they want to know it now! That's my two cents worth, from an old photo/video guy. FYI, a video shot with a High Def camera rather than a cell phone is a far more appealing image (use a tripod). Also an under-bed of audio "Calling to Action" message while the video is playing wouldn't be a bad idea either.

    For what it's worth.
    PolarBearBob

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    If your traffic hasn't fallen, but sales are down, it might be a problem with the new designs. You might want to start doing some conversion rate optimization for your site. If you have a Google Analytics account, try seeing where your customers are leaving your website from. From there you can start coming up with ideas about why they're leaving, and what you can change to boost conversions.

    Although thats easier said than done! There's alot to conversion rate optimization, but heres a link to a Moz article that gives a good overview - https://moz.com/learn/seo/conversion-rate-optimization

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    Well a simple way to look at this is through two free tools. First i would go to webmaster console and look at my link profile and see if everything did indeed move. You should use something to track links too like linkody for example.
    I would go and look and the indexing of my site to ee if pages where taken down or and re indexed , it may be that some of your inner content hasnt indexed and thus the main pages suffer.
    I would look at my sitemaps and see if everything is good there and robot tags sometimes WordPress blocks stuff out.
    Look at your crawl issues page for 404s and so forth
    Look at the mobile usability to see if there are any registered mobile faults.
    Then look at your search console's user search graphics look for a drop in ave ranking and keywords ( lower ranking would mean less sales)
    Look at your click through ratio did it drop ? did you change the search snippet when moving sites ?

    I would then move to analytics and look at behaviour user flow to see if any blockages are occurring ( pages with high bounce rates ).

    Was your old site properly de indexed ? it migh look like a duplicate content to google ... speaking of are your canonical tags set on WordPress?

    Another think did you change host whilst doing this ? hosting environments have alot of impact in serps like their time to first byte. Down times prevent bot crawls.

    I want to ask how long this has been occurring usually during a migration you will lose ome ranking but regain ot of it it is normal as google has to re figure the site. Sometimes you get sand boxed for certain keywords because in googles eyes 'why the change we dont trust this yet "

    It may be that worpress has changed you site structure somewhat , where you internal links flow to the h1 tags and h2 tags ( if you have used a website template i find most of them are really bad for seo ).

    It could be that you content is simply not good on those pages , you could be losing to new competition or old competition that has upped their selling game .

    You will have to run through all of this piece by piece abd test it will be a long process moving a website is an awful thing, but at any rate you would be even worse off had you stayed non responsive.

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    Thanks for the good suggestions gimli. I will follow up on those. I have looked at the behavior in analytics and may adjust a few things on the site based on that. I did change both the hosting company and most of the page titles which could throw things off for a while but should recover in time. Traffic is improving but still not up to where it was. Sales are also improving but I am doing other things that affect the sales. We just had that product in a major trade show that I had not displayed at in nearly a decade and plan to start a magazine ad campaign. Sales are already to about the total for all of last year but about half of that came from the trade show.

    Skydog, thanks for the link. I will check that out and see if I can make some changes.

    Having a shorter video and using that with an autoplay in the top of the home page in place of the slider might be a good option. With the current video they have to want to watch it but the length is actually a little shorter than most all of the competitors videos and if someone is thinking about spending $ 6-7,000.00 they probably want at least the info and data that the 3.46 minute video contains. A second, short video might be a good option. The most popular video I have on you tube has 63,000 views and runs 12.27 minutes. It is actually an instructional video (operating and maintenance guide) that when I posted it I really expected few people to watch.

    My concern when I first posted my question was that I was planning to redo my main web site. That too will involve a change of hosting companies and many re-titled pages. Well I had hoped to start on that months ago but I am expecting tomorrow to be the day when I finally start. The main website generates about a million and a half in business. If it happens to fall off the face of Googles map it would be a big deal. The Straw Blower site is a small part of our business so whatever it does isn't a major thing. My concern was that if I redo the main site and we have a big drop off that would hurt. One way or the other it really needs to be done and I do think if you have good content sooner or later it will pay off and I do expect the content to be better than the site we have now.
    Ray Badger, Turbo Technologies, Inc.
    www.TurboTurf.com www.IceControlSprayers.com

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    If you have a tracking tool for your websites (Google Analytics) it will be easy to monitor the changes done on the website/s or Search Console to be particular with.

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    It's been quite some time since I posted this question so I thought I would do an update.

    For those that don't recall what my question was and to save everyone from going back to page 1 to look. I had updated one of my web sites from one I had created inreamweaver to one I created in WordPress. The new site was responsive where the old one wasn't and I felt it looked better, coveyed my message better and had better graphics. However after the change my traffic dropped about 40% Sales also fell by about 70%. My concern was that I wanted to redo my main website which is really important to me but because of the drop in traffic it made me afraid to use WordPress.

    I decided some time ago that I had nothing to lose. Our traffic on the main site was dropping constantly. Way back we used to come out really great on Google. I would have several links right at the top. Now the only way I come out on Google is if they search for my company by name. I came out well on Bing but Bing is not too important. Our traffic used to be around 6K a month and was down now to 2K

    So here is the update. The site that I did last year seems to be doing better now. Traffic is up about 40-50% over the old site and sales have recovered but I did do a major trade show and a print ad campaign for that product as well. It seems that it just needed more time.

    I have been working on updating my main site using WordPress for the last 3 months or more. If that sounds like a long time it does run about 65 pages right now and I have another 10 or so to add when I have more time. The biggest part of the time was working in PhotoShop. Anyway for better or worse my new TurboTurf site went live this afternoon. I still have things to do such as making it secure which I will be doing soon and adding the pages I talked about. I also have some fine tuning to do on the menu and footer and other things but that is my update.
    Last edited by turboguy; 08-16-2018 at 01:41 AM.
    Ray Badger, Turbo Technologies, Inc.
    www.TurboTurf.com www.IceControlSprayers.com

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