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Thread: Is Music Society better than Music School/Institute for franchise/sponsorship?

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    Question Is Music Society better than Music School/Institute for franchise/sponsorship?

    Dear Sir/Madam,

    I have a medium size music school/institution based in Kolkata, West Bengal, India. I was planning to conduct an inter-school music competition. For that I require sponsorship.

    A friend of mine told me that I would get sponsorship a lot easier if I had a music society instead of a music school/institution.

    Is it really true? Is there really any benefit, as far as sponsorship are concerned, in having a music society rather than a music school/institution?

    Thanking you in advance.


    Yours sincerely,
    Raja Mukherjee

    P.S. Please pardon me if I am asking anything stupid.

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    Sorry no one has responded yet Raja. I saw your question a couple of days ago, but I've struggled to come up with a good answer for you. I'm not sure if it will be easier to get sponsorship for a music society or a music school. I would guess some people we prefer to sponsor one and some would prefer the other. I think you could probably find sponsors for either one, though you might have to ask different people and ask them in different ways.

    I think some of my difficulty in coming up with a good answer is that I'm not entirely sure what makes something a music society. I'm searching now and looking at sites of different music societies. They seem to lean toward the nonprofit side of things. If that's the case then I can see where people would sooner sponsor a society than a school. It probably feels more charitable making people more willing to help.

    However, if what you want to start is a school, then I would start a school. I wouldn't make the choice because one might be easier to gain sponsors.

    Hope that helps and it was not a stupid question.
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    Thank you @vangogh. It helped upto some extent .

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    I'm glad I could help a little. Hopefully someone else will see this and be able to help more.
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    Honestly, I believe you either misunderstood your friend... Or your friend is slightly misinformed. It really shouldn't matter if you are a society or an institution. It is the estimated turnout of an event and marketing potential that ultimately entices the sponsorship.
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    Quote Originally Posted by BizAdvisor View Post
    Honestly, I believe you either misunderstood your friend... Or your friend is slightly misinformed. It really shouldn't matter if you are a society or an institution. It is the estimated turnout of an event and marketing potential that ultimately entices the sponsorship.
    That, plus the tax write-off (if applicable).

    Not sure what the rules are in the OP's country, but I can imagine that it could be possible that an event organized by a "music society" might possibly be viewed more charitably by potential sponsors than the same event put on by a "music school." The real question, is the society, institute, or school (whatever you call it) a recognized non-profit charitable organization, or is it really just a for-profit business?

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    Quote Originally Posted by tallen View Post
    That, plus the tax write-off (if applicable).

    Not sure what the rules are in the OP's country, but I can imagine that it could be possible that an event organized by a "music society" might possibly be viewed more charitably by potential sponsors than the same event put on by a "music school." The real question, is the society, institute, or school (whatever you call it) a recognized non-profit charitable organization, or is it really just a for-profit business?
    It is currently a music school (profit making business). And, yes, the tax rebate is available in my country.

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    So as a for-profit business, you would likely face difficulty in attracting sponsors on a charitable basis. Instead, you will really have to demonstrate for potential sponsors what's in it for them -- what is the marketing value they will get through sponsoring your event. (You would still need to do this, even if you were a non-profit charity, although the standard you would have to meet might be different).

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    As far as im concerned its the impact of the institution and not the name, that is important for an sponsoring.
    In some cases not even the impact, but the motivation.

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