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Even though social media is a critical marketing tool, marketing guru Marcus Guiliano told a crowd of business owners at the Javits Center for the International Restaurant & Foodservice Show of New York last week that a company’s website is still the most important place online to convey information about your company. Here are some elements Guiliano discussed that he thinks should be on almost every effective website, ideally on the homepage.  

 

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This is a strange episode in The Profit series because Marcus determines early on in the episode that the product is nothing more than a tap that can be inserted into a coconut. After an episode full of literal song and dance by Vincent (Vinny) Zaldivar, Coco Tap's owner, Marcus decides this is a concept he can invest in so long as Zaldivar's patent on the tap technology is eventually approved as Zaldivar claimed it would be. But when Marcus hires a lawyer to check in on the patent's status, he ...

Just testing the new blog feature to see how it will look and function. Nothing to really see here except me rambling so I can fill up a few lines of text. Even tests posts are boring without anything to look out.

How about some formatting.

1. This is the start of a list
2. This list should be ordered
3. This is the 3rd entry
4. I could go on
5. But I'll stop

The basic editor seems limited in its controls. It would be nice to let people create html headings ...

Like the lyrics of Tim McGraw’s hit song many people (at least those of us born more than 20 years ago) can’t help but think it’s possible that “We got too complicated. It's all way over-rated.”

Now, it may be true that there are those of us longing for the days when “a Coke was a Coke” – but has it occurred to you that you may have customers who feel the same way occasionally? Customers who just might “miss back when” if they wanted to let you know they liked something they didn’t ...

Getting a new website designed or updating your existing one, can be an intimidating process, but it doesn’t have to be. Everyone wants the website of their dreams paying a fortune for it. To be honest, it’s not the rocket science that you think it is.

We qualify every purchase we make by comparing products, seeing which has the features and functions that we want and even judging them by other products and reputation of the manufacturer, and recommendations from our peers. ...