Recent Blogs Posts

About 60% of all referrals to your business will result in a sale.
It costs less (5 to 10 times less) to retain a customer than find a new one.
Both of these statements are true. While the statistics may vary, you will close more sales on prospects that have been referred to you than those who are not referred, and it definitely is less expensive and therefore more profitable to retain existing customers. So it only makes good business sense to make garnering referrals and ...

One of the biggest mistakes a small business owner can make is lowering their prices during slow times. It may seem logical that lowering your price will bring more value to your customers or clients and therefore motivate more people to buy from you (as well as get current customers to buy more often) – but this can easily backfire in ways you may not have considered.

But before we move on to how inappropriate discounting can diminish your bottom line we need to dispel a myth held ...

If you’re going to get people to do business with you there are two things your customer must feel:

Belief
Trust
Before anyone is going to be willing to open their wallet, swipe their card, or sign a check they need to have a strong belief in your small business. They need to believe that your business can meet their needs and help them solve their problems. They need to feel they can trust that the primary driver of your business is serving their best interests – not ...

Your small business is your baby and, like most parents, sometimes it’s tough to remain objective. There can also be a bit of ego involved when assessing the efficacy of your small business strategies for achieving the vision and mission of your small business. After all, a lot of personal effort went into creating those strategies, objectives, and tactics – and that can make it difficult to let go of what isn’t working.

As a matter-of-fact, it is quite possible to think you are accurately ...