All Blog Entries

  1. Small Business SEO: Passing Go

    This is not an article about the end of SEO as we know it (or how you wish you didn’t need to pay other people to figure out for you.) Yes, Google has made changes. Yes, those changes have, in fact, changed things. But, if you’re a local small business owner, this isn’t necessarily a bad thing. The reality is the changes Google’s put into place are likely give local business owners more of a level playing field to throw the ‘ol SEO ball around.


    But we digress. After all, ...
    Categories
    small business
  2. How Social Media Can Ruin Your Small Business

    A better title for this post might be “How you can ruin your small business on social media.” Sure, social media is the best thing since pre-sliced bread when it comes to marketing your small business. However, it is a HUGE mistake for small business owners to blur the lines so much between personal and business posts to the point where their prospects and customers can’t tell the difference between the two.


    While it is definitely true that people like to do business with people ...
    Categories
    small business
  3. Trading Stamps: The Old Loyalty Cards

    This is a cautionary tale about customer loyalty. At first you might think it doesn’t pertain to your small business because you’re not a retailer. But, no matter what business you’re in, customer loyalty is the lynchpin for success. So, trust us, and give it a read to the end.


    If you’re old enough, or perhaps have heard the story of how Great-Grandma got her toaster, you’ll know something about “trading stamps.” If not, here’s a brief synopsis of how trading stamps worked: ...
    Categories
    small business
  4. Unhappy Restaurant Customers: How to Handle it

    Restaurants are the type of business where word-of-mouth can be the most crucial form of advertising. There are so many restaurants to choose from that customers don’t have to bother trying a place if someone told them the food is horrible and the service sucks.

    Unsatisfied customers are inevitable, but how you handle them can be vital to your restaurant’s reputation. Just be careful not to turn into “that place” that comps people free meals for every minor complaint. Whether the ...
    Categories
    Small Business
  5. Vendor Relationships: Finding Your Culinary Soul Mate

    The relationship you create with food vendors can be the most crucial for your restaurant. Simply choosing the cheapest price for all of your supply needs is not necessarily the best route when it comes to choosing which vendors to use. Quality and trust are much more important factors in determining which vendors to enter into a business relationship with.

    When researching vendors, try to find out which companies other restaurants are using and how the vendor is meeting their needs. ...
    Categories
    Small Business
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