Blue Hen

  1. Marketing Guru Marcus Guiliano Explains Homepage Marketing Strategies

    Even though social media is a critical marketing tool, marketing guru Marcus Guiliano told a crowd of business owners at the Javits Center for the International Restaurant & Foodservice Show of New York last week that a company’s website is still the most important place online to convey information about your company. Here are some elements Guiliano discussed that he thinks should be on almost every effective website, ideally on the homepage.  


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    Small Business
  2. New York Restaurants Juggle Rent Increases and Regulations

    From left to right:
    • Steven Picker, Executive Director, Food and Beverage Industry Partnership, NYC Dept. of Small Business Services
    • Melissa Fleischut, CEO of the New York State Restaurant Association
    • Taniedra McFadden, Director of Operations, Sylvia‘s Restaurant in Harlem

    The New York State Restaurant Association hosted a panel yesterday at the International Restaurant & Foodservice Show of New York to discuss how restaurants, particularly ...
    Small Business
  3. Majority of Small Business Owners Don’t Pay Themselves for Months

    A majority of small business owners do not pay themselves for multiple consecutive months in order to control their business’ cash flow, according to a recent survey of 500 small business owners, conducted by Kabbage.

    More specifically, 26 percent of those surveyed have gone two to six months without paying themselves, while another 25 percent have gone more than six months without pay.

    “Having owned multiple small businesses before founding Kabbage, I am intimately ...
    Small Business