The Profit Review

This is a strange episode in The Profit series because Marcus determines early on in the episode that the product is nothing more than a tap that can be inserted into a coconut. After an episode full of literal song and dance by Vincent (Vinny) Zaldivar, Coco Tap's owner, Marcus decides this is a concept he can invest in so long as Zaldivar's patent on the tap technology is eventually approved as Zaldivar claimed it would be. But when Marcus hires a lawyer to check in on the patent's status, he ...

In the latest season, Marcus Lemonis heads to Dante's Italian Restaurant in Rockaway, NJ. The owner, Dante, who is 26 at the time of filming, is struggling to make the business successful.

Cue Lemonis to the rescue with an offer Dante can't refuse?

Not quite. The restaurant is facing a hurdle that even Marcus can't jump over, no financial record keeping at all. Even more complicated is that Dante's ownership in the business stems from compensation he received from his ...

The world's most public job interview aired on The Profit in the form of a family-owned BBQ restaurant in Lexington, Kentucky. Lyles BBQ, owned by the Lyles family, was a business that was basically doing alright, aside from a few quirks and a misfiring 2nd location in a mall food court.

At times, it's a wonder why the family even needs someone like Marcus Lemonis to come in and make improvements, but the husband/wife team's son, Chandler Lyles, is clearly driving the charge forward. ...

Marcus Lemonis' experience working with Queens-based Artistic Stitch in Season 2 was so awful that he actually considered quitting the show. Lemonis revealed this in a behind-the-scenes episode that aired earlier this week that revisited the 2014 episode.

"People are liars," he said of why being in the business can be so difficult. Ultimately, he calmed down and reminded himself that there are good people out there.

The episode can be summed up as such:

Lemonis ...

Rachel Galant made good cookies, but she didn't create a good business. That, according to Marcus Lemonis on an episode of The Profit that featured Galant's company, Jackie's Cookie Connection. Lemonis' love for the product was outshone by the poor economics of the business model (which sold cookies for less than the cost to make them) and racked up millions in losses and debts.

Jackie's Cookie Connection, ...