small business

  1. Scripts…Seriously?

    There are a lot of sales trainers out there who will tell you that sales scripts aren’t just useless – they’re a quick way to alienate a prospect or customer. However, before heading for the circular file, let’s take a look at why traditional sales scripts don’t (or rarely) work as well as a newer (and really effective) ways to use scripts.

    Sam the Sales Guy


    Here’s a (true) story. A couple decided to visit a local Recreational Vehicle dealer. They were well ...
    Categories
    small business
  2. Stop Wigging Out

    Too Many Small Business Goals?
    You’re completely dedicated to making the vision you have for your small business a reality yet somehow find yourself unable to execute important goals.

    Perhaps the biggest mistake small business owners make when putting their plans into action is to attempt to achieve too many goals at once. But don’t feel bad, as authors Chris McChesney, Sean Covey (yes, son of Stephen Covey), and Jim Juling in their book The 4 Disciplines of Execution point ...
    Categories
    small business
  3. Website Woes? Wordpress Can be the Answer for Small Business Owners

    When it comes to websites, small business owners it’s common for small business owners to belong to one of three camps:

    You’ve got a small business website – maybe even paid a huge chunk of change to have it designed – but now you don’t have a clue, or are struggling with making any changes to or updating content and/or images.

    You don’t have a small business website, but you do have an online presence. For instance, you post to Facebook and Twitter hoping that will “make ...
    Categories
    small business
  4. You Just Might Need a CFO

    If you’re wondering whether or not your small business is too small to hire a Chief Financial Officer the short answer is: “Probably.”


    If you’re wondering whether or not your business may have outgrown what your accountant can do for you the short answer is: “Probably.”


    OK, so those answers seem to cancel each other out and put you between a rock and hard place. To clear things up a bit, let’s explain “probably.”


    Can You Afford a ...
    Categories
    small business
  5. Small Business SEO: Passing Go

    This is not an article about the end of SEO as we know it (or how you wish you didn’t need to pay other people to figure out for you.) Yes, Google has made changes. Yes, those changes have, in fact, changed things. But, if you’re a local small business owner, this isn’t necessarily a bad thing. The reality is the changes Google’s put into place are likely give local business owners more of a level playing field to throw the ‘ol SEO ball around.


    But we digress. After all, ...
    Categories
    small business
Page 1 of 5 12345 LastLast