Annie Kile

This is not an article about the end of SEO as we know it (or how you wish you didn’t need to pay other people to figure out for you.) Yes, Google has made changes. Yes, those changes have, in fact, changed things. But, if you’re a local small business owner, this isn’t necessarily a bad thing. The reality is the changes Google’s put into place are likely give local business owners more of a level playing field to throw the ‘ol SEO ball around.


But we digress. After all, ...

A better title for this post might be “How you can ruin your small business on social media.” Sure, social media is the best thing since pre-sliced bread when it comes to marketing your small business. However, it is a HUGE mistake for small business owners to blur the lines so much between personal and business posts to the point where their prospects and customers can’t tell the difference between the two.


While it is definitely true that people like to do business with people ...

This is a cautionary tale about customer loyalty. At first you might think it doesn’t pertain to your small business because you’re not a retailer. But, no matter what business you’re in, customer loyalty is the lynchpin for success. So, trust us, and give it a read to the end.


If you’re old enough, or perhaps have heard the story of how Great-Grandma got her toaster, you’ll know something about “trading stamps.” If not, here’s a brief synopsis of how trading stamps worked: ...

Right off the bat we’re going to make it clear that this article in no way is meant to represent or provide legal advice. That should have gotten your attention - as should an office romance at your small business.


Before thinking “I’ve got a policy against that” and clicking out, you might want to read on as, while it isn’t legal advice, you’re sure to encounter some food for thought that just might save your business.


Outside of online match making services, ...

With summer just around the corner we are once again seeing a noticeable increase in advertising whether it be on television, radio, newspapers, magazines, or social media related to losing weight (the last onslaught was, of course, during the months of December, January, and February – when was the last time you checked in on your resolutions?)


Certainly we support the notion of maintaining a healthy weight for, well, health reasons. And small business owners should as well, ...