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KG14
08-22-2013, 08:56 AM
Hi

Last-week we had a meeting with a SEO firm and was shocked when they typed certain keywords we didn't display anywhere in Google. I took it upon myself after the meeting and tried different keywords and even the city beside the keyword and nothing still showed.:mad:

Is Back-ending SEO your E commerce site via keywords something a normal person can complete to gain rank,I'm still shocked because I took the time to keyword all the products on my-site.

We have a Google place page that's 93% complete with keywords of select equipment we carry,IE Snowboards & Longboards.

looking for advice if we should spend the $$$$$ with the SEO Company or try something else.

Thanks

billbenson
08-22-2013, 05:56 PM
I don't know about anybody else here, but I have never heard the phrase 'Back-ending SEO'. What is it?

cbscreative
08-23-2013, 01:22 PM
I'm going to venture a guess that the SEO company called you and not the other way around. Unless this company has a long term, proven track record, don't waste your money. The long term part is important because there is always a new bag of tricks and they often work for the short term (especially the most dangerous ones that "guarantee" your ranking). It's people that retain ranking for their clients over the long haul that matter. Get a reputable SEO that ALSO focuses on making sure your site will convert once the traffic piles in, then your dollars will come back to you multiplied.

LGCG
08-27-2013, 02:30 PM
What exactly are they calling "back-ending" SEO? I've never heard of that but it sounds like something made up. That's a red flag right there.

Harold Mansfield
08-27-2013, 03:08 PM
What exactly are they calling "back-ending" SEO? I've never heard of that but it sounds like something made up. That's a red flag right there.
They probably mean "On Site SEO".

And yes "normal" people can do it. I'm a normal person and I do it. It's not rocket science, it's just time consuming. Most people want immediate results, so when they do a few things and don't see any tangible results, they give up and then start looking for quick fixes.

billbenson
08-27-2013, 05:28 PM
On a quick G search backend SEO is referring to server side SEO. Of course SEO only has value client side. You could interpret this as serving a different title tag for a different page using server side programs.

To me this one smells like a web designer using non standard terms for common programming practices. I'd run like hell from this designer.

patrickprecisione
08-28-2013, 08:47 AM
I'm a normal person

That's debatable... :p

nexxterra
08-28-2013, 09:37 AM
Ranking keywords is a contest, the contest in NOT in your favour.
Snowboards... A pretty general term, when someone does find your site from using this keyword, you have a client that could be anywhere and still be happy.
Try using specific keywords like "Acme super lightning snowboard" Now fewer people will land on your site, but you will rank higher in results, but most importantly, the user will probably buy... it is exactly what they are looking for.
As for the SEO company.. Watch a few youtube videos and do it yourself. Take my advice, do not try to impress Google, impress your users and that will also take care of Google!

cbscreative
08-28-2013, 12:31 PM
Watch a few youtube videos and do it yourself.

It's that easy is it? Maybe while you're at it you can watch HGTV and tile your own bathroom.

One observation I have made in life is that all successful people hire experts and focus on being successful. DIY'ers (control freaks) never go beyond their own limitations. If you want only personal satisfaction, then DIY. You'll feel great. If you want to reach a higher potential and achieve excellence, surround yourself with skilled people, enable them to do their best, and use your own time wisely.

nexxterra
09-04-2013, 01:40 PM
My company Nexxterra offers a great SEO package, so as such, I should be blowing smoke up this guys butt about how complex it is.
SEO has only been complicated by all those that are trying to con Google and get to the top artificially.
SEO is very simple and as I have stated a number of times, If someone builds their page and content for their target user, they will eventually be found in Google too.
You only need a "pro" if you do not want to take the time to learn to "con"
There are some that have the $$$ and not the time, this is who we cater to. this person is obviously wanting to "do it themselves" I am sure they will get great results for their efforts...
In an industry where Google makes it clear that if they did your website, they would never guarantee first page ranking... so how can others make this guarantee?


PS Steve,
I live your signature line... especially after discouraging people to "try"

cbscreative
09-05-2013, 12:13 AM
Yes nexx, to us it's easy, and for sure most people could learn if they commit the time to it. And yes, many principles really are simple. But the average business owner trying to get their head around how the web works and simultaneously running their business creates frustration and income loss. Even those committed to the DIY approach have questioned their sanity. I've seen that happen many times. While I fully agree that SEO is not a highly guarded secret that only those initiated into the club can do, the idea that you can watch a few videos and easily gain one of the first 10 positions that 5 million others want to achieve is unrealistic.

Each business owner has to decide for themselves whether they want to be the best at their particular industry or become a webmaster and SEO person in addition. If you choose the latter, you give a competitor a good opportunity to surpass you. The purpose of this forum is to get members to consider all the variables. Your suggestion will work great for some people, but it could be a roadblock to success for others.

I'm glad you like my sig. I came across the quote more than 25 years ago. At about the same time I heard the term "diversification" which made sense at the time. What I found was kind of what I illustrated above. Diversification can bring the very failure I didn't fear. Focus gets better results. I dared too many mighty things at once. I am winning glorious triumphs only after not being so DIY. Diversification has its place, but only after you are well rooted to move on. I'm a control freak by nature. I've learned the value of abandoning that folly.

patrickprecisione
09-11-2013, 09:51 AM
Yes nexx, to us it's easy, and for sure most people could learn if they commit the time to it. And yes, many principles really are simple. But the average business owner trying to get their head around how the web works and simultaneously running their business creates frustration and income loss.

Yes, I would agree with this that most business owners probably wouldn't have the time to commit to really learning this stuff, but I disagree with your initial comment and do feel that most people can handle this stuff as long as they do the proper time to learn it. It's not rocket science I guess is what I'm saying.

patrickprecisione
09-11-2013, 09:58 AM
SEO is very simple and as I have stated a number of times, If someone builds their page and content for their target user, they will eventually be found in Google too.
"

Really appreciate this response, Nexxterra. Most SEO companies act like their tactics are highly guarded secrets, presumably because they want to give off the impression that they are experts and have cracked some sort of SEO code. Glad to hear someone in the industry set it straight.

cbscreative
09-11-2013, 03:18 PM
but I disagree with your initial comment and do feel that most people can handle this stuff as long as they do the proper time to learn it.

I never meant to imply they couldn't even if my post was a bit tongue in cheek. It's the idea of "easy" that motivated my often biting sense of humor. For some, it is easy. Many business owners have found it easy enough. But in my observation, I seriously don't think this is true for most. For just about any desirable search term there are sometimes millions of site owners who desire page 1 results yet there are only 10 spots available. Whenever someone claims it's easy to get I'm likely to be sarcastic. It's only easy until more than 10 competitors get serious about it.

While we are in the process of disagreeing, the statement that "Most SEO companies act like their tactics are highly guarded secrets" is a perception rather than a fact. Considering how many people call themselves SEO experts I suppose it could be true and I'm not aware of any reliable data one way or the other. For sure though, proven SEO specialists do not act this way. We have several here and this forum is full of reliable SEO advice. Bad advice gets challenged and it should be plenty easy for members to sort out the good from the bad.

In fact, sorting out the good from the bad will determine whether you find SEO easy or not. If you are well connected with any kind of experience that lends an advantage, SEO will be easier. For a noob without a reference point to sort out what is what, SEO will prove very daunting. Many (maybe even most) business owners are closer to this point. Blanket advice that it is easy by default can be misleading. I think we've established that anyone can learn this stuff given time, but as one of my instructor's at a business university frequently said, "Just because you can does not mean you should."

lacarrye
09-11-2013, 11:56 PM
KG14,
Before spend any money, try "Fiverr". You can hire someone to run a SEO report of your site for $5.
regards

Phil Gregory Seo
03-05-2015, 06:17 AM
I know this is an old thread, but Look at the title. This simple grammar mistake is common, but suggests to me that such mistakes could appear on your site. Anyone can make a mistake like this, but it is important that such mistakes are not replicated on your website.

"Can a Normal person Backend SEO there site" It's (their)

Please leave the site alone if you are unsure, because you may cause more damage than good. You'd be better to invest in finding a company with a proven track record, look at their clients. Dont be tempted by cheap prices and big talk. SEO is an ongoing concern, it's not a $500 hit and done for ever.