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Computer Conquest
11-22-2012, 05:45 AM
Hi everyone,

My company has relatively recently dipped our toes into the world of SEO.

I want to know and start a discussion about Google adwords best practices.

I'll start with these:

1. "with all the statistics from a year on google adwords, what are your tips for locating and rating which keywords are performing the best?"

2. "what quick tips does anyone have regarding keyword pay per click strategies?"

Freelancier
11-22-2012, 08:32 AM
I wrote this a few years back and it still applies:

Success with Adwords (http://www.freelancelocaltech.com/blog/archives/24)

billbenson
11-22-2012, 12:33 PM
I wrote this a few years back and it still applies:

Success with Adwords (http://www.freelancelocaltech.com/blog/archives/24)

That page has an ad over the text in Firefox running on Linux. Just FYI

dianecoleen
11-22-2012, 06:29 PM
Hi everyone,

My company has relatively recently dipped our toes into the world of SEO.

I want to know and start a discussion about Google adwords best practices.

I'll start with these:

1. "with all the statistics from a year on google adwords, what are your tips for locating and rating which keywords are performing the best?"

2. "what quick tips does anyone have regarding keyword pay per click strategies?"

I think you'll have to analyze and sort out the most targeted and competitive keyword that your website is catering.
Then from sorting out, decide to what keywords you'll be focusing. For example, if your website just cater in Los Angeles, then you will just be specific and choose the KW Los Angeles instead of California. This will lessen the chance of you getting low click through rate and possibly give you an advantage to get clients in the future.
Also you need to add a more enticing and true call to action for you to engage your customer. Hope this helps.

billbenson
11-22-2012, 06:34 PM
Just in respect to keywords, your site stats will give you the best positive and negative keywords. You refine that over time.

KennethT
11-24-2012, 07:18 AM
Best advice would be to start small. Most common mistake is people blow through huge amounts and get despondent very quickly. My tips:

1. Start with small budget
2. Don't go after the most popular and competitive keywords. Go after the "tail" those are keywords that aren't the most popular but sum of less popular keywords , i.e. "tail" often add up to being more than most popular.
3. That means you will be laying less per click
4. Make sure you have a landing page that can capture those new visitors email. You want something in return for those click throughs. Hoping they will buy or comeback doesn't work over long term. You need to capture their info, so you can follow up.
5. Try FACEBOOK ads. You can target ads a lot more effectively than Google adwords in my opinion. And you can also set your budget to "impressions" rather than "click" which ends up being better value.

If you personal message me, I can send you a Google adwords voucher too of $100, I have a whole heap of them. And that applies to EVERYONE who reads this.

Good luck.

Aron Reed
11-24-2012, 09:40 PM
When people think of Adwords they think of Google, Google is a very success company and I have had a lot of outstanding success with Adwords. With my professional experience Adwords is the most expensive ppc advertising you can do at this time. I would recommend Facebook ( https://www.facebook.com/advertising ) you can target groups of people by age, gender and even exact location all the way down to the city. With the correct utilization it is a no brainier.

Computer Conquest
11-27-2012, 11:18 AM
I have a facebook page. However, it is in its infancy as our product is still in the beta phase. Feel free to tell me what you think! :) https://www.facebook.com/pages/Rummage/114074738746447

We have been using adwords to help with our keywords. However I still have difficulty shifting our visitors from PPC campaigns to natural/organic keyword searches. Currently we do not have enough traffic to our site for me to get accurate information on what are the best organic search terms we can incorporate into our Campaigns and webpages.

any tips?

billbenson
11-27-2012, 12:13 PM
I can't comment on Facebook, but I've used Adwords to find positive and negative keywords. Write a specific ad for that purpose and monitor your stats. Then do more ads.

KennethT
11-27-2012, 01:46 PM
Couple of Tips:

1. Your FB page looks good and I like the way your cover photo highlight what you do.
2. If you do PPC, make sure you are capturing those clicks on a page where they give you their email address, i.e. landing page - you want to get something from your PPC
3. Organic search takes times. To get the right keywords you need to do keyword research. You can't wait until you get more traffic to find that out. You need the right keywords to get you the traffic.
4. Use multiple channels to get traffic, Website, Blog, Video, Social Media, Directories etc.

Hope that helps
Kenneth

Computer Conquest
11-28-2012, 04:50 AM
We do not have a blog yet as we are too busy. The launch of our product is only in the Beta stages. Anyone that was to play around with it are more than welcome to do so. If you share files with others and yourselves have a look at the Facebook page posted above! :)

I agree Ken, keyword research is hard. Do you know any good practices for spying on competitor keywords?

KennethT
11-28-2012, 12:56 PM
Well you can always view your competitors Meta Data. DO NOT COPY IT WORD FOR WORD THOUGH. You can use it to see where the opportunities are.

If you use Firefox, go to TOOLS > Web Developer > Page Source or just hit "CTRL + U "

Go through the code and look for Meta Title, Meta Description and Meta Keywords!

Ronald Dod
11-29-2012, 10:42 AM
1) Use google's keyword tool. It's free and the best.

2) Go dumpster diving and experiment. Constantly do A/B testing and see what works then funnel your resources into those phrases/keywords.

Pack-Secure
11-29-2012, 09:01 PM
Long Tail Key Words seems to be the best bang for the buck.

Computer Conquest
12-03-2012, 06:31 AM
Some great advice here. I have put in my diary to do some of these SEO techniques. In a month or two I hope to have a lot more useful statistics to play with. Thx guys.

Any more tips and hints are appreciated. I hope others are learning like I am.

apblake
01-07-2013, 05:44 PM
In order to figure out which keywords you should be targeting, you want to get an understanding both of the amount of traffic and the level of competition for each potential keyword. Going after the keywords with the most traffic frequently does not make sense because competition is too high. There is a metric that you can calculate fairly simply called the Keywords Efficiency Index (KEI) that takes into account both factors.

semaphore.v
04-05-2013, 08:33 AM
If you are not doing spam; you don’t need to worry about update. I have seen many sites which has improve site ranking.

steveschmidt85
05-13-2013, 09:50 AM
Do better keyword research and find the best keyword for your business. Start your campaign with small amount and if you want to be in the top for all your keywords than my advice is that divide the keywords in groups by similarity. Create specific ad group for group of keywords and create ads which are easy and most relevant to your keywords. If your ad is perfect and if you rank top for the keywords than you will get chance to optimize your keywords for better conversation rate.

patrickprecisione
05-14-2013, 02:20 PM
I bet the recent updates have intimidate those new to SEO (I know I certainly felt that way). But after some research I realized the best way to avoid ever being hurt by future updates is to not be spammy and always provide worthwhile content.

MasBro
05-21-2013, 09:03 PM
My tip to anyone who is considering Adwords, but isn't a specialist is to find someone who is. I can't tell you how many business owners I come across that say they've tried Adwords, but it didn't work for them. It's because Adwords is such a complicated platform that it really takes a pro to maximize results.