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View Full Version : possible new requirement for SEO? schema.org



websonalized
06-04-2011, 11:29 PM
Last week it was announced that google, bing and yahoo have parntered i the creation of new standards for objects within the webpage.

The concept makes sense, of course these companies are data and logarythm driven. For example

"Organization of Schemas

The schemas are a set of 'types', each associated with a set of properties. The types are arranged in a hierarchy.

Browse the full hierarchy:
One page per type
Full list of types, shown on one page

Or you can jump directly to a commonly used type:
Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries ...
Embedded non-text objects: AudioObject, ImageObject, VideoObject
Event
Organization
Person
Place, LocalBusiness, Restaurant ...
Product, Offer, AggregateOffer
Review, AggregateRating"

then, the item itself, would be formatted:

"<div itemscope itemtype="http://schema.org/Movie">

<h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1>
<span itemprop="description">Jack Sparrow and Barbossa embark on a quest to
find the elusive fountain of youth, only to discover that Blackbeard and
his daughter are after it too.</span>
Director:
<div itemprop="director" itemscope itemtype="http://schema.org/People">
<span itemprop="name">Rob Marshall</span>
</div>
Writers:..."

source: schema.org

tylerhutchinson
06-05-2011, 12:17 AM
Interesting. I read something on this before but the source wasn't reliable so I didn't think much of it and forgot to look into it more!