PDA

View Full Version : should we spend money on inbound links?



rpacker
04-02-2011, 02:48 PM
Hello,
My partners and I launched a new website that is aimed for small businesses

We launched it a couple months ago and have spent a great deal of money on content, but we are not getting traffic.

We realize this is a competitive market and are wondering if it is worthwhile to shift some of our dollars from content to link building?

Please let me know if you have experienced a similar problem

Thanks

Harold Mansfield
04-02-2011, 07:57 PM
Hello,
My partners and I launched a new website that is aimed for small businesses

We launched it a couple months ago and have spent a great deal of money on content, but we are not getting traffic.

We realize this is a competitive market and are wondering if it is worthwhile to shift some of our dollars from content to link building?

Please let me know if you have experienced a similar problem

Thanks

No. Don't spend money on links. Link builders. Link services. Or anything that promises to get you lots of links.
If you want to hire a reputable SEO person or company that's anther story, but understand that it is a long term project. Not just a couple of quick fixes.

I'd study some SEO on your own first and see what you can do yourself.

TotalPC
04-03-2011, 07:34 AM
if they are links on high authority sites that will also bring in traffic, then i would recommend it.

Otherwise, you should consider paid traffic sources such as Google and Bing.

You could also start by adding the URL to your signature for this forum.

Duston McGroarty
04-03-2011, 08:20 AM
I agree with the first two replies... traffic and high search rankings don't happen overnight.

I would also test some PPC at Facebook... start with a small budget and test different ads
and target audiences to see what performs the best.

nealrm
04-03-2011, 11:01 PM
Are you wishing to advertise your site or trying to increase your SERP? Purchasing of advertising can bring in some traffic and help spread the word about your site. Web based advertising in now dirt cheap. Stay away from google adwords and the like, you can do better working directly with sites.

Do not expect and advertising you buy to effect your SERP. Googles policies prohibit allowing paid advertising to pass SERP juice. So the ads are either "nofollow" or use other methods of preventing the search engines from counting the link.

KristineS
04-04-2011, 10:02 AM
There's a difference between purchasing links and purchasing advertising like Google Ads. Purchasing an ad can bring people to your site, and is not frowned on by Google. Purchasing links is frowned on by Google, and will generally get you a bunch of trash links that won't do you any good anyway. You're better off trying to build links organically. It will be slower, but the links will be quality.

Spider
04-04-2011, 10:25 PM
There's a difference between purchasing links and purchasing advertising like Google Ads. Purchasing an ad can bring people to your site, and is not frowned on by Google. Purchasing links is frowned on by Google, and will generally get you a bunch of trash links that won't do you any good anyway. You're better off trying to build links organically. It will be slower, but the links will be quality.What's the difference? When is a link that is advertising not a link?

Harold Mansfield
04-04-2011, 10:38 PM
What's the difference? When is a link that is advertising not a link?

People buy links from high ranking or high traffic sites to manipulate Page rank and search results.

Spider
04-04-2011, 11:08 PM
People buy links from high ranking or high traffic sites to manipulate Page rank and search results.But those are exactly the sites an advertiser would want to advertise on - high ranking and high traffic. So, what's the difference?

Harold Mansfield
04-05-2011, 12:05 AM
But those are exactly the sites an advertiser would want to advertise on - high ranking and high traffic. So, what's the difference?

High ranking sites that sell links are generally manipulated to get their ranking. Their entire business model is to rank.
There's a whole industry of manipulated websites whose only purpose is to sell links. Their market is noobs and unscrupulous SEO's looking for short cuts.

Reputable websites don't sell links, they sell advertisement.

Spider
04-05-2011, 07:45 AM
Ah, I see. The difference is in the word one uses, eh? That's funny!

Harold Mansfield
04-05-2011, 11:12 AM
It's not just the word. There is a difference in the websites. Sites that are propped up to sell links are the equivalent of dummy corporations in business. They are specifically created to deceive and manipulate ranking.
It's actually an old method that not many people put stock in anymore but back when Page Rank was all anyone cared about, it was big business.
But yes, at times there can be a fine line.

n_touch
04-24-2011, 03:12 AM
There is no reason to spend any money on buying links. The sites that you are looking to get will not sell you any links. Any way like eborg said, the sites that are going to sell you those links are the ones that you want to stay away from. If google hits them, then you will get hit just from guilt by association. I know it is a long process to get your site ranked and to find the right links, but just take the time and you will see the results in the long run.

mhilliarda
04-29-2011, 11:59 AM
Link building, especially organic link building as many in this thread have mentioned, is a slow process. However, if you are going that route you want to do it the right way. Black hat SEO/Link building is more harmful than helpful. You shouldn't cheat the process by placing junk links, it will come back around and bite you.

Anthony
04-30-2011, 05:36 AM
This is very old saying that content is king and i am agree with that point there are many websites which are getting great number of traffic on the website. Content is king but after it index completely into all major search engine and for that you need to some link building for your website pages and content sections after getting some good links content will appear into the search engine result pages and you'll get the visitors.

SEO In Leeds
05-17-2011, 03:40 PM
I would never recommend buying individual links - far too expensive and time consuming. First do your research and see how many links your competiton have and where you feature on the page with them. Then you know how many links you are pitching for - bearing in mind that not all links are equal. Then I recommend a good SEO company who specialises in link building through content ie articles and videos generating relevant anchor text links. You will need to have monthly maintenance as your posiition on the page can change depending on the SEO strategy of your competition.

Hulbert Lee
07-10-2011, 12:41 AM
Hello,
My partners and I launched a new website that is aimed for small businesses

We launched it a couple months ago and have spent a great deal of money on content, but we are not getting traffic.

We realize this is a competitive market and are wondering if it is worthwhile to shift some of our dollars from content to link building?

Please let me know if you have experienced a similar problem

Thanks

It depends on how much money you guys have to spare. Many services out there are scams though, meaning they will offer a lot but the links they give are of low quality or just plain spam-like links. I'd suggest trying to get inbound links through free methods first like blog commenting, forum posting, article directories, search engine optimization, etc.

wildarm
07-20-2011, 10:42 PM
You have to consider what business are you aiming for? Inbound links only brings you small amount of untargeted traffic. The main purpose of inbound links is for Pagerank ranking and reputation of your site and can be also help for search engine ranking but it is a long way to run. If you're running for a small business then start with your friends. Then Build a facebook fanpage for targeted customer.

vangogh
07-21-2011, 02:14 AM
Inbound links only brings you small amount of untargeted traffic.

Only if you don't understand where to build links and are only building them for seo. If a link is on a page who's audience will probably like the content on the other end of the link then those people will actually click the link and visit your page. Those people will also be highly likely to enjoy your content, subscribe to your blog, read other articles or buy something. In other words they'll be very targeted.


The main purpose of inbound links is for Pagerank ranking and reputation of your site and can be also help for search engine ranking but it is a long way to run.

See above.