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View Full Version : Marketing for Franchises



oneplace
08-10-2010, 03:53 PM
Do you typically use traditional, direct marketing for franchise locations? Do they work better than more online marketing efforts? I'm interested to know what others have used and how they have succeeded in marketing their own franchises or small local businesses.

Patrysha
08-10-2010, 07:24 PM
Both online and offline things have worked for my clients, my business has done better through online efforts and networking...radio & print were not very effective though public relations did work well in those mediums so it may have been a messaging error rather than the medium (I haven't had a big enough budget to adequetely test for myself and neither have most of my clients). I haven't worked with many franchises...usually just for small media buys on short term events/projects...most have things too tightly controlled through head office efforts that they don't have a desire to do more locally outside of the head office sponsored marketing.