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amits121
07-15-2010, 05:27 PM
I am doing lot of research on Businesses despite my busy schedule. I will share with you some of my findings. Here is an important one.

AdSpender
Also Known as: adsummary, ad$summary, ad summary

Description: US media use and expenditure by Brand / Parent Company (including individual commercial films), Industry, Type of media used (Magazine, Sunday Magazine, Newspaper, Outdoor, Spot & Network Radio, Network, Spot, Syndicated & Cable TV. Advertiser rankings by media spending. Available at all major libraries.

vangogh
07-16-2010, 12:34 AM
I'm not quite sure what AdSpender is. Mind elaborating?

Patrysha
07-16-2010, 01:31 AM
It's a reference/program -basically they monitor ad expenditures across media and you can generate reports based on the type of media, the market or the product being advertised. Many libraries have a membership. It's used primarily for competitive media intelligence...

vangogh
07-16-2010, 01:53 AM
Thanks Patrysha. Definitely not something I was familiar with, but good to know about.