hdm
06-25-2010, 09:19 AM
This is really in response to a thread on the Internet Marketing section, but belongs here in Traditional Marketing.
Despite the huge increase in internet marketing, direct mail still has an important part to play. It is much more measurable and targetable than most internet marketing campaigns and still has a valuable place in business today.
If the marketing mail contains an effective call to action the response should be swift.
Direct Mail campaigns are easy to track and easy to manage. The return on investment is also quick to calculate depending on the response.
Despite the huge increase in internet marketing, direct mail still has an important part to play. It is much more measurable and targetable than most internet marketing campaigns and still has a valuable place in business today.
If the marketing mail contains an effective call to action the response should be swift.
Direct Mail campaigns are easy to track and easy to manage. The return on investment is also quick to calculate depending on the response.