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Paul Elliott
11-13-2009, 11:59 AM
Here is a post that illustrates the power of business-to-business advertising that is personalized.

Are YOU thinking big enough? | The Total Package (http://www.makepeacetotalpackage.com/troy-white/are-you-thinking-big-enough.html#more-2821)

It makes the point that we are still individual human beings, no matter our position, who like to deal with other indiviual human beings.

This entire post gives great insights.

Paul

Spider
11-13-2009, 12:56 PM
Great article, Paul.

Paul Elliott
11-13-2009, 02:06 PM
Thanks, Spider. I found it on Clayton Makepeace's site. There is truly a wonderful wealth of excellent marketing information that's free.

Clayton does this feeling, as does Jay Abraham, that it is difficult to give away too much information. The psychological result is, "If he gives all this away, what MUST he have in his paid product."

In Clayton's case it's his Total Package.

Either way get on his email list at makepeacetotalpackage.com

Paul