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painperdu
06-17-2009, 05:36 AM
This was posted at another forum I visit. It's a list of 50 studied techniques of persuasion. I think it's a must read and may help to stimulate marketing ideas.:

Yes! 50 Scientifically Proven Ways to Be Persuasive alex.moskalyuk (http://www.moskalyuk.com/blog/yes-50-scientifically-proven-ways-to-be-persuasive)

thx4yrtym
06-17-2009, 06:23 AM
Thanks for sharing

Steve B
06-17-2009, 07:28 AM
That was an excellent list. I liked the examples and can see how many of them would work.

Patrysha
06-17-2009, 09:44 AM
That was a very good article. I still have Cialdini's books on Persuasion on search at the library...we have a really small library and it was on a long wait list through the interlibrary exchange...

vangogh
06-17-2009, 11:38 AM
Great article. The examples are really fascinating when you see how people reacted to something and then how the change of a few words completely changes their reaction to the same message.

Fits well with another thread we have going on writing microcopy (http://www.small-business-forum.net/copywriting/1569-microcopy.html). It's amazing how a few words can alter the actions someone takes.

KristineS
06-17-2009, 01:33 PM
That is a great article. It is interesting to see how a very small change can increase response so dramatically. Really drives home the need to choose every word carefully and to make sure you're saying precisely what you want to say. It also clearly illustrates the value of testing. Trying out a few different versions of something can help you decide which one gets the best reaction.

Paul Elliott
06-20-2009, 03:09 PM
Great discussion--new stuff and reminders.

Thank you.

Paul