LogansWalk
05-29-2015, 01:39 PM
McDonald’s Corp. plans to stop reporting monthly same-store sales results as new Chief Executive Officer Steve Easterbrook works to revive growth at the world’s largest fast-food chain.
The company will provide same-store sales for June with its second-quarter earnings report, then cease providing the data monthly, Heidi Barker, a spokeswoman, said in an e-mail. Results for May will be reported on June 8, she said. The company will continue providing quarterly comparable-store sales.
McDonald’s is struggling to turn around its business after 11 straight months of declining global comparable-store sales. Easterbrook, who took the helm in March, announced a turnaround plan earlier this month that includes reorganizing the company’s leadership, cutting costs and returning cash to shareholders. The change in sales reporting is meant to help McDonald’s focus on its longer-term performance, Easterbrook said when he announced the shift at an investor conference Wednesday morning.
McDonald (http://www.bloomberg.com/news/articles/2015-05-27/mcdonald-s-to-stop-reporting-monthly-same-store-sales)
The company will provide same-store sales for June with its second-quarter earnings report, then cease providing the data monthly, Heidi Barker, a spokeswoman, said in an e-mail. Results for May will be reported on June 8, she said. The company will continue providing quarterly comparable-store sales.
McDonald’s is struggling to turn around its business after 11 straight months of declining global comparable-store sales. Easterbrook, who took the helm in March, announced a turnaround plan earlier this month that includes reorganizing the company’s leadership, cutting costs and returning cash to shareholders. The change in sales reporting is meant to help McDonald’s focus on its longer-term performance, Easterbrook said when he announced the shift at an investor conference Wednesday morning.
McDonald (http://www.bloomberg.com/news/articles/2015-05-27/mcdonald-s-to-stop-reporting-monthly-same-store-sales)