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vangogh
03-12-2009, 12:01 PM
Google posted a video to YouTube that explains how their AdWords system works (http://www.youtube.com/watch?v=K7l0a2PVhPQ&eurl=http://searchengineland.com/google-explains-how-search-ads-rank-cost-16906).

The video mostly covers the basics, but it's very well explained. It talks about why one ad displays first and what goes into determining quality score. It will help you understand how things like CTR, relevance, and landing page quality affect where your ad ranks and how much you'll pay for a click.

The video is a pretty good overview of how the AdWords system works. If you've ever had questions about why your ad doesn't rank where you think it should or why you pay a different price per click than you expect it will help answer those questions.

Harold Mansfield
03-17-2009, 09:44 PM
Whew ! Nice post ! I really need that these days. Perfect timing :)

vangogh
03-17-2009, 09:51 PM
Yeah I thought the video did a nice job of explaining the basics of how the whole system works. Glad the timing worked for you.

janicejan
04-06-2009, 04:34 AM
Thanks sir van, I'm really interested on how it works..

vangogh
04-06-2009, 10:43 AM
Glad to help by posting the link to the video.

janiels
04-11-2009, 12:18 AM
Brilliantly Done - Now I have a video to refer my clients to when this question comes up. As a Google Adwords Professional sometimes it's great to have these tools to give potential clients independent verification that what I'm telling them is in fact true!

vangogh
04-11-2009, 12:17 PM
verification that what I'm telling them is in fact true

Nice to have isn't it? This video was done really well. Easy to understand and while basic it does a good job of explaining how the process works.