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View Full Version : Succes with Social Media



vangogh
02-26-2009, 04:31 PM
We've been getting a few questions about social media lately. Maybe time for a new subforum before long. I know social media marketing is new to many here and probably a bit confusing as to how to go about it.

I found this post, 3 steps to social media success (http://www.latitudegroup.com/weblog/permalink/3_steps_to_social_media_success/), and thought it a good overview of the basic idea behind marketing yourself and your business through social sites.

The post isn't a how to get to the front page of (fill in your favorite social media site here), but rather talks about the higher level concepts of how to use social media in general.

It's a good read and will hopefully set you down the right path.

Here's the conclusion of the post:


Social Media represents a major opportunity at the tactical level to harness a new, incredibly efficient sales channel. From a strategic point of view it allows you to converse with, and get a deep understanding of, the very people who make your business thrive, customers.

Again you'll find the post discussing strategy rather than tactics, but without understanding strategy your tactics aren't working together toward the same end goal.