So I had a conversation with a web designer in my network the other day about a site he was building for a client of mine. The site ended up having no real visuals and was strictly text about the company and services. So the conversation started...... I explained to catch the eye of a potential customer there needs to be some visual "eye catching" aspect to the home page. I do feel there needs to be a balance in information and visual effects. This particular person says visuals and "flashiness" is over-rated and unneeded.
So of course I want other expert opinions on this? What is more important to a home page, things to bring in an audience, or information right from the start? Could it depend on the industry (ie B2B vs direct consumers)? Maybe I am off on this, even though I do not think I am. I do believe a balance is involved but I would rather suck people into a "pretty" site and have them click in deeper then give them everything off the home page and being a boring site!