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    Question Company reviews?

    What's a good service for collecting company reviews?

    I'd like to display some positive reviews on my site and increase my general "trust signal" area in the footer.

    Preferably free or cheap

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    root Array Harold Mansfield's Avatar
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    What business are you in?
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    Quote Originally Posted by Harold Mansfield View Post
    What business are you in?
    I have an e-commerce store. Consumer goods, not very large business yet but growing.

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    root Array Harold Mansfield's Avatar
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    Quote Originally Posted by Jeff5969 View Post
    I have an e-commerce store. Consumer goods, not very large business yet but growing.
    It's a tough call. On the one hand you want visitors to the site to see reviews, but on the other that's kind of a closed system.
    Personally I opt to have my reviews where they can be seen outside of my site, and then copy and list a few on site.

    I would think for you Google reviews would be beneficial because they are seen in search if you have your Structured Data set up properly.
    https://developers.google.com/structured-data/

    Yelp is generally for physical business, but may be worth a look.
    Facebook reviews are also a closed system and would only be beneficial if you have a strong Facebook presence. Makes no sense to have people put reviews on a dead page.

    Maybe a happy medium...A dedicated page for reviews (titled "reviews") with a nice , well organized, easy to use review system would be the best of both worlds. The page could be optimized to come up in search and sub links, and you'd still have the benefit of them being on site.
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    Quote Originally Posted by Jeff5969 View Post
    What's a good service for collecting company reviews?

    I'd like to display some positive reviews on my site and increase my general "trust signal" area in the footer.

    Preferably free or cheap
    Hey Jeff,

    I also run an ecommerce store (since 2010) we sell video games, gift cards and computer software. I started out pretty early using TrustPilot which at the time was only charging $99 a month for their basic service. Over the years they have increased their price to a crazy amount of $300 now for the basic service. I did get a ton of good reviews from them, but paying $300 just seem insane when I can get the same service elsewhere.

    There are a few big players in the ecommerce reviews market each one with their pros and cons. Others I looked at ResellerRatings, ShopperApproved etc, but they all charge way to much for our marketing budget. I rather find a company that does everything they do and more without breaking the bank.. and I want to keep my marketing expenses low if I can.

    About 2 months ago we signed up for a Beta by a fairly new company called TrustSpot. They seemed to offer everything ShopperApproved and TrustPilot except they charge WAY less.. I signed up for their Free Account first to test it out and make sure it would work for my site. First of all I've never seen a reviews company with a free account option so they won me over automatically there. I slowly upgraded to their $79 plan since we do a fair amount of orders each month.

    By late March 2016, after about 7 weeks on the platform, we've noticed that TrustSpot has contributed to an average increase of conversion rate of around 10% which is fantastic, almost double what TrustPilot was doing for us and we're paying a ton less.. all big wins in my book.

    Since you're in the ecommerce realm as we are, I would highly recommend checking out TrustSpot. They still have the free account option which I think is meant only for tiny ecommerce shops.. so if you do more than the limit you have to pay.. but its like $29 bucks or something cheap .. definitely not $300 like TrustPilot.

    I hope this helps you!

    DGS
    Last edited by Harold Mansfield; 04-04-2016 at 08:05 PM. Reason: Link already dropped

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    Quote Originally Posted by Harold Mansfield View Post
    It's a tough call. On the one hand you want visitors to the site to see reviews, but on the other that's kind of a closed system.
    Personally I opt to have my reviews where they can be seen outside of my site, and then copy and list a few on site.

    I would think for you Google reviews would be beneficial because they are seen in search if you have your Structured Data set up properly.
    https://developers.google.com/structured-data/

    Yelp is generally for physical business, but may be worth a look.
    Facebook reviews are also a closed system and would only be beneficial if you have a strong Facebook presence. Makes no sense to have people put reviews on a dead page.

    Maybe a happy medium...A dedicated page for reviews (titled "reviews") with a nice , well organized, easy to use review system would be the best of both worlds. The page could be optimized to come up in search and sub links, and you'd still have the benefit of them being on site.
    Thanks for the reply. Do you think people would trust reviews that are posted on my own site without 3rd party validation? I worry they will think they are fake unless hosted somewhere "legit"

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    Quote Originally Posted by Jeff5969 View Post
    Thanks for the reply. Do you think people would trust reviews that are posted on my own site without 3rd party validation? I worry they will think they are fake unless hosted somewhere "legit"
    I think it really depends on how it's done. Of course you run the risk of them looking staged and fake. That's why I direct people to Google or other places to leave me a review and then put it on my site. But at least visitors can see that these were left by real people on their own time, in their own name.

    When I see sites that have quoted reviews on them as part of the design, but no place to leave reviews or they have no connection to any other review site...I kind of feel like it's possible they're either fake or from 10 years ago. But reviews on Google, Amazon, Yelp...you can fake one or two, but ultimately you have no control over them. You take the good with the bad and to me that's more genuine.

    Obviously sites like Amazon have an excellent comment system and are deemed credible.
    Again, depends on how it's done.
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    Quote Originally Posted by Jeff5969 View Post
    I have an e-commerce store.
    Follow up orders a few days (up to a few weeks - experiment) after delivery with an email requesting a review. You could link to the product, or you could send them to a survey (experiment). Make sure it's sent from either a monitored address or an address where some automatic processing is being done because there are a lot of people who will simply reply to the email. Expect only around a 10% response rate.

    Most shopping cart software should be capable of at least scheduling an email. For better insight, though, I'd recommend a service like Autopilot where you can setup automation workflows. You could probably do some re-marketing on your site by encouraging returning users to review a product or their experience if they've made a purchase within the past X days. You could even expand that re-marketing to other advertising platforms that support it like Facebook (depending on your customer type - re-marketing soliciting for reviews could be seen as creepy by some types, and others won't care - so think long and hard before going that route).
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    Quote Originally Posted by DigitalGameSales View Post
    Hey Jeff,

    I also run an ecommerce store (since 2010) we sell video games, gift cards and computer software. I started out pretty early using TrustPilot which at the time was only charging $99 a month for their basic service. Over the years they have increased their price to a crazy amount of $300 now for the basic service. I did get a ton of good reviews from them, but paying $300 just seem insane when I can get the same service elsewhere.

    There are a few big players in the ecommerce reviews market each one with their pros and cons. Others I looked at ResellerRatings, ShopperApproved etc, but they all charge way to much for our marketing budget. I rather find a company that does everything they do and more without breaking the bank.. and I want to keep my marketing expenses low if I can.

    About 2 months ago we signed up for a Beta by a fairly new company called TrustSpot. They seemed to offer everything ShopperApproved and TrustPilot except they charge WAY less.. I signed up for their Free Account first to test it out and make sure it would work for my site. First of all I've never seen a reviews company with a free account option so they won me over automatically there. I slowly upgraded to their $79 plan since we do a fair amount of orders each month.

    By late March 2016, after about 7 weeks on the platform, we've noticed that TrustSpot has contributed to an average increase of conversion rate of around 10% which is fantastic, almost double what TrustPilot was doing for us and we're paying a ton less.. all big wins in my book.

    Since you're in the ecommerce realm as we are, I would highly recommend checking out TrustSpot. They still have the free account option which I think is meant only for tiny ecommerce shops.. so if you do more than the limit you have to pay.. but its like $29 bucks or something cheap .. definitely not $300 like TrustPilot.

    I hope this helps you!

    DGS
    TrustSpot looks like it automates the collection easily, I might use that. Then I can just put a widget in my sidebar.

    Does anyone know if Google reviews can be displayed on your site through some type of widget? Forwarding users there to leave a review isn't too hard but then I'm not sure if I can display them on my site.

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    root Array Harold Mansfield's Avatar
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    Quote Originally Posted by Jeff5969 View Post
    Does anyone know if Google reviews can be displayed on your site through some type of widget? Forwarding users there to leave a review isn't too hard but then I'm not sure if I can display them on my site.
    I haven't been able to find anything, and I've been looking for a while. Probably would have to be custom coded, but I've never even seen any kind of API for it. Maybe the answer is in the Structured data tools?
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