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Thread: Publishing revenue vs. Ad Blockers. What's your opinion?

  1. #11
    Queen of the Forum Array KristineS's Avatar
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    This is a tough one. On the one hand, I write for magazines, and their ad revenue is what helps pay for the writing I do. That said, most of the mags I write for are industry related and aren't hideously overloaded with advertising. I do have to agree that sites like the Huffington Post, Mashable etc. make it almost impossible to read their content anymore, which is, I think, really shooting themselves in the foot. Ads only work if people see and click them. Make your site unusable enough and it won't matter how many or what type of ads you have, no one will visit, hence no revenue.

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    Member Wearing Out Keyboard Array
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    I have 5 sites at this point, 3 of which use AdSense. I never use rich media ads, video or pop ups/pop overs/pop unders. I do use a pop up newsletter opt in on one of my sites but that is after you have been on my site for over 2.25 minutes. After I implemented the newsletter pop up I didn’t see a change in any of the analytics.

    When I build out a site or page/post my number one priority is delivering useful content that is hassle free to consume. I always think about my visitors and put them first. I use banners and link units that are not of an overwhelming size or in a place that makes it harder to read the content. I concentrate on two things, lowering bounce rate and increasing time on page. I would much rather move up in the SERP's then get a few extra ad clicks.

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    Member Array Sarah K's Avatar
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    Ad blockers aren't going away, if anything they just constantly improve for customers to block even more ads. The Ad companies in turn invent new ways to get around ad blockers, and on and on it goes.

    Yes, ads have become out of control on some free media or news websites, but there's a reason for it...it makes the website owners money, otherwise they wouldn't post so many ads

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    root Array Harold Mansfield's Avatar
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    Now the ad blockers are talking about showing their own ads. But the good ads of course.
    Adblock Plus now sells ads - The Verge

    And then Facebook came up with an algorithm to defeat ad blocker, and then 12 hours later Ad blocker came up with an algorithm to block their ad blocker of the ad blocker.
    Adblock Plus has already defeated Facebook's new ad blocking restrictions - The Verge

    It's just getting ridiculous now. Advertisers need to capitulate and stop using intrusive ads and scripts. It's battle of wills.

    Would you rather keep pushing to show more intrusive, tracking ads that force users to use blockers, therefore your ad dollar is wasted and everyone makes less money?
    Or would you rather stop it with the intrusive ads and in deep tracking, and have more eyes on your ads and make more money?

    They can't do both.
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