converting vistors to buyers

[Dan Furman]

Originally Posted by Jagella

Dan, do you know of any resources, websites or books, that explain how to write good copy?

Well, since you asked:

Do the Web Write



It'll be out momentarily (I have mine in hand, so I know it's been printed.)

[vangogh]

Nice. I've been waiting for it to be ready. After reading your last book I've been looking forward to this one.

[Jagella]

Originally Posted by Dan Furman

Well, since you asked:

Do the Web Write



It'll be out momentarily (I have mine in hand, so I know it's been printed.)

You made a sale, Dan. I just signed up with Amazon.com to alert me to when your book is available. I'll be looking to you for feedback on its content, of course.

Jagella

[Jagella]

Originally Posted by vangogh

Nice. I've been waiting for it to be ready. After reading your last book I've been looking forward to this one.

I just ordered a copy of A Call to Action, too. I'll let you know how I like it, Steve.

One thing to look out for reading all these books is not to do so much reading that you don't act on it.

Jagella

[vangogh]

One thing to look out for reading all these books is not to do so much reading that you don't act on it.

Good point. You'll learn from these books, but yeah, you do have to act on the new knowledge.

[Jagella]

Originally Posted by vangogh

Good point. You'll learn from these books, but yeah, you do have to act on the new knowledge.

Steve, I didn't mean to imply that you won't act on what you read. You obviously do act on what you're learning. It does seem to be a problem for me, though. I practice much of what I have learned, but there's so much I've learned that I've yet to apply. In a way that's a good thing if I do get my butt in gear eventually.

Jagella

[vangogh]

I didn't think you meaning to imply that about me. I figured you were talking about yourself. Some things you learn you can apply right away to your work. For example in a call to action it helps to use strong action verbs to get people to take action. Keep that in mind when you're writing a call to action. If you're adding a link inside a post or a page think about the words and ask yourself if you're using a strong action verb. As you pay attention you'll notice what words you are using and be able to think about how to improve those words. Over time it becomes habit and more natural.