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Thread: does advertising your sucess make new customers want to try you?

  1. #21
    Member Needs New Keyboard Array Spider's Avatar
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    Inimitable.
    Incomparable

    Or, you could stay with Excellence and look for e-words for intelligence and integrity.

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  3. #22
    Member Needs New Keyboard Array Paul Elliott's Avatar
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    Quote Originally Posted by huggytree View Post
    Intellegence is important because it means : 1. i can always find a way to accomplish the job, 2. i can find the best way and 3. i dont make stupid mistakes
    I suggest you explain it so that "Intelligence" as related to plumbing installation/repair is more clear to the average target of your message.

    Quote Originally Posted by huggytree View Post
    i stole the idea from a magazine article....i didnt come up with it by myself....the whole article fit me and my business so well...i think i read it 5x...id love to find a 'I' word that means Excellence to make it smoother though
    Great! Adapt it carefully to YOUR business.

    Keep up your excellent work!

    Paul

  4. #23
    lav
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    I like "Intelligence" I think its the most meaningful and modern word in your slogan in fact as soon as I read it I thought "I might have a slogan with intelligence in it too" haha jk

    I think advertising your success is a great idea except like the majority of the world I dislike being sold to. So the word "sales" in "sales up by 45%" would be a killer for me.... "this guys a hard sell" .... is my first thought
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  5. #24
    Member Needs New Keyboard Array huggytree's Avatar
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    the fliers went out yesterday, so within 2 months we will find out if the idea works

  6. #25
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    Let us know how it turns out....you know general consensus.
    I have several years of small business Internet Marketing experience with specializations in email marketing, SEO, and local search engine marketing.
    Jeff Pohl 815iMedia

  7. #26
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    This is my personal opinion on slogans:

    People use slogans to decide if they're going to do business with you or not, right? It's about looking your slogan and then deciding that the slogan signifies that I (as your potential customer) should do business with you instead of your competitor down the street.

    Here's the problem with slogans like "reliable, honest and on-time" and "Integrity, intelligence and excellence" — anyone else could say that. There is absolutely nothing unique about it. Think about it—there are probably tons of businesses in your home town that could technically use the exact same slogan.

    So, how does that help me, as a potential customer, choose you over someone else?

    Do get a good slogan, you should think about what is different/unique/extraordinary about your company or product or service—what is something you can say that no one else can say? Turn that into a catchy little phrase, and you've got a powerful slogan.
    I publish a blog called The Fresh Standard which aims to equip, inspire, inform and support entrepreneurs.

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    I also like the slogan. It is very brief but absolutely convincing. Telling people what you have gained will change the way they look at your business. If at first, customers did not seem to feel your existence, they will then realize that your company is actually growing and that they should take a crack at whatever it is that you sell.

  9. #28
    Member Needs New Keyboard Array huggytree's Avatar
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    1 year later.....advertising my success had no measurable uptick in getting new customers....2011 was a horrible year locally for all business...i think it was the bottom of the recession for WI.....so i didnt gain much in any way until November when business picked up dramatically....

    so either advertising success doesnt work or there just wasnt any business to be had at that time

    i most likely wont use that approach again

  10. #29
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    It must be the timing. Recessions do not stay for good. It happens from time to time but history proves that the country’s economy always finds its way back to its favorable state. We use this approach or not, we should never lose access to our consumers

  11. #30
    Super Moderator Array Dan Furman's Avatar
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    Quote Originally Posted by huggytree View Post
    1 year later.....advertising my success had no measurable uptick in getting new customers....2011 was a horrible year locally for all business...i think it was the bottom of the recession for WI.....so i didnt gain much in any way until November when business picked up dramatically....

    so either advertising success doesnt work or there just wasnt any business to be had at that time

    i most likely wont use that approach again
    Just a thought - Maybe it did work, and kept you from doing even worse.

    My mother's friend just had a heart attack. She's 68. My mother said "well, she exercised and eats right - guess that doesn't work". I said to my mother "perhaps doing those things kept her from having one at 58?"

    We tend to look at the result too hard sometimes, and not the reasons for the result (oh, and the friend is going to be ok).
    Dan Furman - Copywriter, Business Author, Entrepreneurial/Business Consultant
    Business Writing Services | Website Copywriting Services | Blog here
    Check out my books here

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