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Thread: Best way to approach businesses?

  1. #1
    Member Array BizPals's Avatar
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    Default Best way to approach businesses?

    Hi,

    I was hoping to receive some advice on how to approach businesses (in an attempt to get them to use my website). I am looking for a method that is cheap and effective (I guess thats what everyone wants :P).

    Any advice is appreciated.

    Thanks
    Last edited by BizPals; 10-01-2010 at 06:44 AM.

  2. #2
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    No matter what method you use to approach businesses, being able to explain what you do is important. I checked out your website and still do not fully understand what your service is. Can you explain to me in a paragraph what I as a small business owner will gain from using your site?

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    Get In Where You Fit In Array Harold Mansfield's Avatar
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    Cold calling sucks. But a necessary evil in a lot of businesses. I agree, if you can't say it effectively in seconds, you will never get past the receptionist.

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    Queen of the Forum Array KristineS's Avatar
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    I've got to agree with boogle. I'm still not exactly clear what your site would do for me if I were a small business owner. I think the first thing I would do is sit down and try to put together a short explanation (by short I mean three or more sentences) about what your business is and can do. Once you have that down, you can look at expanding the message and getting it out to the people you need to reach.

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    Member Array BizPals's Avatar
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    I can see what you mean, I think you guys have picked out huge flaw in my site. I am going to site down and come up with a sentence or two that clearly describes what my site does. I will post it on this thread in hopes that i can recieve your feedback again. This was a great help.

    Thank you

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    Member Array rdcclu's Avatar
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    You have a lot of options. Here are a few...

    1. Set up a blog on your website, i.e www.bizpals.com/blog. Use Wordpress.org. Find a nice-looking theme among the free ones (to start).
    2. Write, or have written, about 30 articles about the services your business offers and the problems it solves, each article optimized for that keyword, that is, the keyword in the title with about a 1% keyword density. Do keyword research to find keywords that are searched for at least 100 times a day and have less than 100K competing pages as competition (put the keyword in quotation marks and do a Google search).
    3. Post each of these articles on your blog each day for 30 days. Put a (horrors) pop up on your blog to capture leads as they visit your page. Go look at Popup Domination. Come up with a freebie to exchange for their contact information (name/email only) like a free report, white paper, e-course etc. Get an autoresponder if you don't have one. Look at AWeber.
    4. Submit each article (change the title) to EzineArticles one at a time. Be patient here as you have to submit at least 10 before any SEO factors kick in if you have not ever submitted to EzineArticles. Put a link to your site in the resource box using the keyword for the article as the anchor text.
    5. Read each article into a microphone hooked up to your computer. Use Camtasia or similar free video editing software and make slides and pictures to combine with your audio. You now have a video. Edit so that it is no longer than 2 minutes.
    6. Create an account on YouTube, which is named one of the primary keywords for your market and put up each of the 30 videos up on YouTube as you get them made. Make sure the keyword is in the title of the video. Put the URL to your site as the very first text when you write the description and include the keyword once.

    Again, these are not your only options, but they are tried and true. That should keep you busy for 30 days. I'm sure everyone in the forum would be interested to hear how much the traffic to your site increases (give it 60 days for everything to kick in) and how many opt-ins you have to your list that you can continue to market to.
    Bob Cavanaugh
    The Internet Lead Generation Academy
    free video showcasing one lead-generation technique

  7. #7
    Member Array BizPals's Avatar
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    Thanks for the great advice Bob, I am going to put this advice into effect as soon as possible.

  8. #8
    Member Array BizPals's Avatar
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    I was having a really hard time coming up with a clear message for my site because, I think, I have been trying to be too specific. So I took a step back and came up with this:

    "A social network for small businesses and their customers"

    I would appreciate your feedback, thanks

  9. #9
    Queen of the Forum Array KristineS's Avatar
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    It's a start, but what does that social network do for the business? Is it a easier way to communicate with customers? Can they get instant feedback from customers? Does it allow them to answer questions in real time?

    Social network means different things to different people, and to some people it means a place where you play or talk about what you had for breakfast. I think that sentence is a good foundation but you still have to show business owners how a social network for them and their customers will be a benefit. Also, you have to explain why your social network will be of more use than an established one like Facebook or Twitter? What are you plans to draw people to your site and get them to use it?

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    I think you are going to need to focus your message on why customers are going to use your site. It is pretty easy for a business to see the value in having a direct relationship with customers, the question is what is going to motivate customers to get involved, what do they benefit.

    Kristine is also right about the importance of setting yourself apart from facebook and twitter. I follow larger businesses on twitter to find out about new products and services. I am fans of local businesses of Facebook to show my support and communicate. What is your site doing that is different from that.

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