door knob advertising

[vangogh]

Paul are you saying your real estate friend finds one person who wants to sell within the 40 and he gets to be the one that lists?

Interesting. I wouldn't have thought that when one person is selling someone near by is also ready to sell. No reason what that shouldn't be. Just never really thought about it.

He does a lot of walking and talking, but he says most realtors aren't willing to do this.

We could probably say the same thing about most industries. Many people want the spoils of success as long as it doesn't involve the work.

[Paul Elliott]

Paul are you saying your real estate friend finds one person who wants to sell within the 40 and he gets to be the one that lists?

Interesting. I wouldn't have thought that when one person is selling someone near by is also ready to sell. No reason what that shouldn't be. Just never really thought about it.

Yes, Steve, that's what the industry says in their new-agent training. My client says he's found that to hold true in his experience.

We could probably say the same thing about most industries. Many people want the spoils of success as long as it doesn't involve the work.

Precisely! True success in business comes to those who are willing to do those things competitors are either unwilling or unable to do.

Paul

[vangogh]

Thanks Paul. That is interesting. Like I said above it's not something I had ever thought about, but the more do think about it, the more it makes sense. Even if we think just about the math and how x% of people in any group will do y.

True success in business comes to those who are willing to do those things competitors are either unwilling or unable to do.

Hopefully more people will take this to heart. I think it's also one reason why it makes sense to choose a business that aligns in some way with your interests. It takes work to be a success and there will be failures along the way. If you're going to push through those failures and stick with things for the longer term success it helps a lot to enjoy what you're doing.

[Spider]

...If you're going to push through those failures and stick with things for the longer term success it helps a lot to enjoy what you're doing.

Helps a lot? I would say it was imperative.

Procrastination only happens when not doing something is more enjoyable than doing it.

[Paul Elliott]

Yes, Steve and Frederick!

The consistency and persistence needed for success does require that there is sufficient enjoyment in the process that we're able to continue it.

Paul

[vangogh]

For me the enjoyment of what I do and the lifestyle I'm able to maintain working for myself is worth more than any money I make.

[williamross]

Landscapers do that a lot. I've seen services do that for years. It couldn't hurt, they have to be cheap to print up...no reason not to have a stack of them in the truck.

A couple of years ago I put together a door knob hanger that had a white area on it for my landscaper client to write in a unique promo code. Under the promo code was the following copy, "Enter this code into our website and save on your next landscaping project"

He told me it worked really well. He kept track of which house got which code, and while he was still working in the neighborhood, he kept his eye out for anyone buzzing around the house in question. If he saw someone he'd give a wave and try to strike up a conversation.

If he didn't see anyone, he'd leave a more detailed brochure in the mailbox with a letter inviting them to contact him.

This sort of print combined with web advertising works well I find.

[Paul Elliott]

If he didn't see anyone, he'd leave a more detailed brochure in the mailbox with a letter inviting them to contact him.

One must be careful with this since it is unlawful to put anything in the mailbox except mail.

Using the door knob/handle is preferred.

Paul

[HomeBusinessMan]

I have only seen door knob hangers for services being offered. I can't recall them being used to sell a product. I wonder if this has ever been tried. You would probably need thousands of the door knob hangers, and have college or high school students do the distribution for you. I could do some myself and get some exercise in. I would only distribute in the areas with the better demographics, like in a middle to upper middle or higher class neighborhood.

[Paul Elliott]

I have not used door hangers for products, nor have I seen any with such an offer.

I suspect it has been tried and abandoned for the more cost-effective, high density coupon mailers in greater numbers--5,000 or more--more narrowly targeted, say by zip code or household income in given zips.

Paul